Legendary Eastern European Animation Studios Struggle to Survive
The Value of a Library
Another way these studios have tried to generate revenue is
by licensing their massive archives, much of which have never been
exploited outside the Eastern Block. These efforts have met with
varying degrees of success. Kratky has been the most sluggish in
exploiting its library, which consists of an estimated 1600 animated
films, including masterpieces from puppet animation legends like
Jiri Trnka and Hermina Tyrlova. One problem has been Kratky's financial
instability, which has contributed to a revolving door of sales
executives during the past decade. Another snag is the investment
it will take to catalog and make quality video transfers of all
the films. Rights clearances are also a challenge, since during
the Communist era some films were licensed to long term contracts.
Other Eastern animation studios have had
greater success in getting their library films into distribution.
Early next year Rembrandt Films and Image Entertainment will be
releasing on both DVD and VHS, five hours of animation from Zagreb
Film, including such classics as Satiemania and Ersatz,
the first non-U.S. animated film to receive an Academy Award. But
the most successful studio in this regard has been Moscow's Soyuzmultfilm,
which in 1992 licensed much of its 1200-film library to the California-based
company, Films by Jove. Jove has subsequently spent more than US$3
million to restore the prints digitally, and, for the children's
films which make up most of the library, add new music and redub
with the voices of such Hollywood stars as Amy Irving, Tim Curry,
Jessica Lange and Gregory Hines. Films by Jove has also footed the
large legal bills required to successfully defend the library from
the piracy of Sovexportfilm, which in pre-Perestroika times exercised
the state's monopoly on foreign trade.
























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