Digital Technology in Asian Studios
Another factor is cost. Asian studios have built their business based upon
a simple paradigm: produce large volumes of work of acceptable quality, at
a substantially lower cost than the client would incur onshore. As CGI/motion
capture production can be produced with a smaller work force (fewer artists
but expensive technology), the cost savings in Asia may not end up as favorable
as in 2D animation. The three elements a client looks at are time, money and
quality (not necessarily in that order). It is often said that you can have
two, but seldom all three. The point here is that the 3D/motion capture ship
is still on a shakedown cruise as related to television series animation.
Up until now the market for this work has been relatively small (compared
to traditional 2D animation), but it is showing strong signs of growth. Asian
studios do not lack access to the hardware or software needed to produce 3D
shows, in fact, Japan alone has more installed motion capture systems than
the United States and Europe combined. What is lacking at present is the Asian
studio's ability to offer the comfort and creative control a nervous client
may need when first working in this new medium. When you are still trying
to figure out how to do it yourself, it is hard to subcontract the job to
someone six thousand miles away and hope it comes back the way you've envisioned.
3D animation producer, Evan Ricks of Improvision, offered some insight into
why the CGI/motion capture work for Sinbad: Beyond the Veil of Mists
was completed in Los Angeles, rather than at his client's CGI studio in India.
Ricks, while working for Pentafour,
opted to complete the 3D and motion capture elements of the feature film at
House of Moves in Playa Del Rey, California. While expressing praise for Pentafour's
CGI studio in India, Ricks indicated that he felt the need on this project
for a high degree of creative control and technical support. Using technical
and creative staff, who had been down the road before and were near at hand,
helped fulfill this need. Another viewpoint regarding the future of 3D animation production in Asia
comes from Jeffery Harrison, Chairman of ImagineAsia, a combined 2D/3D studio
in Manila. Harrison is convinced that 3D animation will travel overseas as
more shows are produced in this format. Harrison and his partner Michael Collinson,
have backed this belief by building a high-tech studio facility in the Philippines
that is prepared to produce work in any format a client may desire, including
motion capture. Harrison feels that by training experienced 2D artists to
work in 3D technology, he can offer the best of both worlds to his clients.
He acknowledges that the cost model will be a driving force in persuading
clients to consider sending series work overseas, but reasons that 3D animation
is here to stay and by building his creative staff with 2D veteran animators,
designers, layout artists and background artists, he can offer creative comfort,
as well as attractive pricing.
Tom Tooles, who runs House of Moves, feels that few clients fully understand
the complexities of producing a motion capture show. Tooles points out that
while anyone can buy one of the leading motion capture systems, knowing how
to use it is the real trick. File naming conventions and administrative support
are vital according to Tooles. Without a developed production system and experienced
staff, motion capture can become a nightmare. Tooles asks, "Even if you
capture some great shots, what's the use if you can't call up the files when
you want them?"
























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