Adventurous Action Abounds on Stanlee.net
SLM's Webisodes have been McLaughlin's first foray into full-out
Flash Internet production. He's been happily riding the learning curve
with design and direction on The Drifter, Accuser and
a new series entitled Stoneman. He believes making the transition
from 20-minute 2D broadcast series to the short Web productions has
been facilitated by his early career back East. "My commercial
background does tremendously help with the Flash stuff where you have
to streamline your thinking," he says. Instead of feeling frustrated
by the creative limitations in this new medium (e.g. less dramatic
use of special effects and heavy action sequences), McLaughlin feels,
"If you're a good producer or director, I think that's where
you show how clever you are. You give me four minutes in Flash? We're
going to roll up our sleeves and see how good we are. That's the whole
attitude." The Future Is Now
Peter Paul considers the biggest challenge SLM faces now is keeping
up with the growth in the multiple directions they're going. "While
we're aggregating more entertainment franchises than anybody in history,
we're also building a company dealing with all the financial issues
of a public company and then doing all the partnerships around the
world and coming up with technologies that advance our content."
And their expansion is occurring at super-speeds. On the international
front, SLM announced in June a strategic alliance with FOX Latin America
to both create original programming and localize existing Stan Lee
content for cross-platform distribution throughout the Latin American
region. New plans will also be announced this month regarding SLM
associations with the leaders of anime and manga in Japan. These alliances,
Paul states, "..will demonstrate our commitment to the global
popular culture in partnering with these other regional genres to
help them establish infrastructures that will be competitive on a
global level with American productions."
On the technology side, Paul is stimulated by their recent partnering
with USAnimation in propelling its vector-based Toon Boom software
which will permit animators to create programming that can be easily
exported to Flash (also vector-based) and/or converted between all
Internet, television and film mediums. He feels it will revolutionize
content because, "..there will be one production that will be
portable and amortized over every media platform that it's applied
in." Since Stan Lee Media's intention from the starting gate
has been to provide their branded, Web-based entertainment in all
platforms imaginable, technology advances like these will play heavily
in their future. As Tom McLaughlin says, "We're prepped and ready
to fly!" In his work positioning Stan Lee Media's velocity -- out of their
50,000 square foot, "media-genic" studio -- Paul is having
fun. "Being in the middle of one of the most creative enterprises
to be established on the Internet today and being at the helm of the
company as it navigates uncharted waters in establishing a new medium
of entertainment and communication...and joined with the unsurpassed
storyteller to kids of all time in that voyage -- what's
better than that?" Lee Dannacher, currently based in New York, is a Supervising Producer
and Sound Track Director of over 350 half hours of television animated
series, along with numerous home video and film productions.

























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