Indian Feature Animation Explodes

With the feature animation industry booming in India, Lisa Goldman reports on the opportunities and challenges presented by an immense and diverse audience.
Posted In | Magazines: AnimationWorld

ASK: Our films are being developed for a particular budget, but will compete with mainline cinema at the Indian box office. The unique story selection, design, the quality of animation, and music are all being set up to meet a very high standard [while] keeping the simplicity of the show in mind. The packaging is very well-balanced to meet the audience expectation vis-à-vis the animation production challenges. We are concentrating on 2D feature films to start within the domestic market and, eventually, we'll move to 3D feature films.

LG: When will the U.S. be able to see Indian animated films -- yours and others?

KK: India has a large diaspora and it will be available at the video stores over there. However, a theatrical release is a remote possibility.

MS: In 2009-2010.

SN: 2010.

EK: Not for another two years, as most of our movies are for the Indian market.

ASK: Indian animated features in the Hindi language are produced for the domestic market, so they may also be released in selective markets in the U.S. that have large Indian populations. Hence, Indian animated features may be seen in 2008 in the U.S. We are covering all markets in India and we will be distributing DVDs globally with selective theatrical release.


I find it inspiring and exciting that what's driving Indian filmmakers is finding that connection with its billion-plus audience through good characters and stories. Plus, this industry thrives without licensing and merchandising (another industry to watch). The sequel Hanuman Returns is due out December 28, 2007 in India. Will this film repeat the earlier success? Will others meet or beat it? We'll have to wait and see.

Lisa Goldman heads up the New York City chapter of Women in Animation. She has been a panelist speaker on animation writing at FICCI-FRAMES 2007 in Mumbai and in 2006 served on the International Jury for Mumbai International Film Festival. Lisa is an animation and comedy writer for family and children.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 







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