Producing Animation: An Introduction

Welcome to Producing Animation, Catherine Winder and Zahra Dowlatabadi's new book, which discusses the nuts and bolts and beyond, of the mysterious art of producing.
Posted In | Columns: Producing Animation

As this was before the days of e-mail, we averaged 20 to 30 faxes a day to each other, trying to get a handle on the project. Fighting off packs of diseased dogs on the way to work helped Catherine limber up for the physical work ahead. As the entire studio took a daily nap, she would often have to climb up on the artists' desks to the shelves above in order to find missing scenes. (At some overseas studios, it is customary to sleep under the desk or on a cot since the crew literally works around the clock to get the work completed on time.) Meanwhile, back in L.A., the artistic supervisor wanted to keep tweaking key elements even after they were approved. As production in certain countries was on hold until they could get the materials, Zahra had to do evening reconnaissance missions to keep the show moving. Staying until everyone had left, she would search and find the artwork. The next day she would get the director's approval and coax the artistic supervisor into relinquishing the scenes in order to ship them out.

Somehow, through all the chaos, we managed to revise the schedule so that it was manageable. We put a tracking system in place and got scenes completed through production. Most importantly, we were able to motivate our team and finish the picture on time. It took a lot of emotional fortitude and diplomacy, as we were in the middle of a war zone with very high stakes and fiery tempers. At the end of it all, we both naively assumed that there had to be an easier way to produce a film. Over the years however, we have discovered that the complexity of the medium almost prohibits the possibility of a stress-free and orderly production. Many of the obstacles encountered are the direct result of the creative process itself and should be expected. However, many of the production snags are unnecessary and can be avoided with good planning and foresight.

Bridging Divides
Beyond committing to paper the nuts and bolts of producing animation, a primary purpose of this book is to help less experienced decision-makers (those new to the animation business, such as corporate executives and creators) to make smart, production-savvy decisions. Producing animation can be a highly rewarding experience. When developing a new project, there are no boundaries for creators, writers and artists, as the characters and their world can be created from scratch on a blank piece of paper. The rules of the physical world do not apply. As a result of this freedom, the possibilities are limitless. Achieving the appropriate balance between the creative goals and fiscal limitations of a project is the inherent challenge of every production. Despite having infinite potential paths to take, there inevitably comes a point in every production where choices have to be made and finalized. Having worked with many talented professionals, we have witnessed -- and also experienced -- the struggle to commit to creative decisions. Because this is so difficult, we have both wished we could refer these professionals to a source that explains the animation process and the implications of decisions made to the overall project.

On a project that I (Zahra) worked on as an associate producer, the development executive had an impressive live-action background, but no experience in animation. With the best of intentions to improve the film, this development executive took it upon himself to rewrite the dialogue for scenes, many of which had already been animated not just once, but multiple times. With the project rapidly falling behind schedule and going over budget, my job was to figure out which scenes could be safely worked on. Doing this would allow the project to meet production objectives and maintain momentum, as sufficient inventory would become available for each department. However, it was no easy task, as it seemed that no matter how I reworked the schedule and each department's weekly workload (also known as quotas), we were unable to move the project forward at a pace in keeping with the schedule. My top priority was to find a way to avoid the backward step of changing dialogue once a scene was animated. I had to devise a system that would allow us to catch scenes that required changes and stop them from entering production.

In order to get the work flowing through the animation department, I realized that I had to get on the same page as the executive. As an initial step, I invited him to attend dailies so he could get a sense of the process involved in animating a scene. (During dailies, scenes that have been completed through rough animation, cleanup animation, effect or color are viewed by the producer and director for approval.) While looking at the footage, the development executive was clearly impressed by the artistry that went into drawing each scene. My next step was to show the large stacks of drawings that made up the scenes we had just viewed. By his reaction, it was evident that the executive had not been aware of the staggering amount of work that went into getting the scenes animated.














Comments


Hi Katherine and Zahra, First of all i would like to wish you the very best for the new year.This is Ashis Pahi from India.I went through the article and highly impressed by the detailed and simlified description of the art of animation production. I just liked the way you both ladies are seeing things and the way you people are managed to sulve the bariors of animation production which is too complicated. As i belongs to ASIA,one thing i would like to add here that in Asia there are studios which do only the labour work.But its not a healthy thing for animation world.After a period of time the animator of Asia may get bored of doing the labour work.And i thing the time has come also.So its high time for people like you to come forward and give helping hands to those who want to do creative works like producing original contents,stories,characters,and more appealling actions and very much different concepts which are never been explored. INDIA for example is one of the leading entertainment industry in world now.It is the biggest film and serial producing nation in world.And the people here are very much attracted to new things in entertainment.They have the attitude to adapt new things. Its high time in India to have animation serials or films of new conents and new caharacters.people had seen the characters of DISNEY,WARNER BROTHERS,PIXAR,AND SOME OF FROM JAPAN.Many more is there to be explored yet.As we are very much rich in culture and tradition. We have a rich folk culture too.And there is a much bigger audience in asian reason than any other parts of world.and the content which are popular among the indian subcontinets will be liked by many other people who spread all arround the world starting from USA,CANADA TO EUROPE AND AUSTRALIA N NEWZEELAND AND DOWN IN AFRICA . So its my humble request to people like you who have made it already BIG in the past should come forward to help the new players in Asian and especially Indian sub continents. Thanks a lot again to give detailed information regarding the main problems and their solutions.take care . Ashis Pahi
ashis pahi (not verified) | Wed, 01/05/2005 - 01:00 | Permalink

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.
  • Use <!--pagebreak--> to create page breaks.

More information about formatting options

CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.