The Animation Pimp: Like Everyone, I’m Not Like Everybody Else
Insignificant and occasionally interesting contributions to the cognition of reality
A colleague sent me a media release from a Toronto-based company. Now almost every PR release is full of fluff, pomp and equivocation, but this one was pretty over the top. They said that they did something related to the software development which was used for some big feature film. What it amounted to was, oh yeah, I know insert celebrity name here. Hes a friend of my sisters cousins husbands uncles brothers mothers daughters step-cousins friend of a friends friend who went to the uncles brothers mothers daughters step-cousins old high school one year and sort of knew the step-cousin through his sisters boyfriends brothers aunt who was sleeping with a teacher who knew the math teacher at the step-cousins high school.
Another person I know was fond of telling everyone about all her wonderful splendiscious experiences in the wonderful splendiscious world of animation, and that all they wanted to do, all they REALLY WANTED TO DO, was just share this wealth of knowledge that they had mined, working with some great masters (are there piss-poor masters?). Of course it turned out that this woman had only worked with one of these masters vicariously while they were teaching together at some school. (Sort of like me saying that Im a radio/TV personality based on the fact that Ive done TV/radio interviews.)
Its not just the small timers; even the big fish stretch the truth. Virtually every Disney feature film has been re-marketed for home video/DVD as a masterpiece. OK, sure, I can accept Bambi, Pinocchio and Sleeping Beauty, but umm
yeah
the rest of dem? I dunno. Granted, they have toned the masterpiece stuff down on DVD. Anyway, equivocation is the nature of advertising. You only sell the bright side of life.
Initially, this piece was gonna be about these grifters, the people and companies in the animation world (and every other industry/community) who exist through smoke and mirrors
but then the Ottawa Festival had its funding cut. All of a sudden I didnt care about illusionists. Instead, I wondered what the fug I was going to do. Id spent the last 12 years involved in animation and, BAM, just like that, it was potentially gone. My entire adult life has been spent working in animation. Its, in part, defined who I am to myself, but mostly to other people.
David Ehrlich (American animator) once interviewed me and we started talking about how we came into the animation scene. We both admitted that it was the people. It was an environment that made us feel less alone. I was even more of an outsider because I didnt give a tinker for cartoons really. I came from an academic background and for me technique always came second, third and fourth to concept. When I say concept, I dont necessarily mean message, smarts or learnin, I simply mean IDEA. That can be a series of Tex Avery gags or some high falutin Norman McLaren musing.
Dont listen to those wanks who sputter about non-figurative, non-representational, abstract material, conceptual art. That whole high-brow definition of conceptual art is the biggest snow job this side of democratic elections. Post-Sec. academia is just another gap filler, tenured ad men using new words to sell used ideas to the next generation of something seekers.
























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