Women in the Animation Industry--Some Thoughts
There are also those who aspire to work in animation but cannot animate. I offer myself as an example of this. People taking this path, which ultimately leads them to animation, often take the same paths noted above, but direct themselves toward animation and are not as interested in the other areas.
What's So Funny About Cheese? I think, though, to understand this difference in taste, we need to understand why girls lose their interest in watching cartoons; this seems to occur when many reach their early teens, as they become more interested in their personal lives, in music and films, as well as showing that they are "older." It's a time when cartoons are associated with their younger selves. I think girls are also driven away by their difference in taste, which involves
less interest in watching slapstick, violence and the male-oriented topics of most animated fare.
There is a slightly old and out of date theory that girls will watch shows about boys, but boys will not watch shows where the main characters are girls. I disagree, as it seems clear that everyone will watch a clever, well-made show. Nevertheless, this theory, along with the feeling that girls no longer watch cartoons after a certain age, and the need to sell toys, has led to many of the animated programs being made specifically for boys. And then the lack of interest in cartoons by women ultimately led to the lack of women in the industry.
Many women who want to enter the animation industry tend either to avoid the more violent sorts of programs, or are in network management where they attempt to mollify the shows. Many, particularly those who wish to create shows, have directed themselves more toward preschool programming or more
traditional Disney or Disney-influenced animation.
More Room For Self Expression It seems that as animation becomes more and more popular, a larger number of potential workers and executives will migrate to animation from other fields. This leaves us pondering how the animation industry will change in the future, particularly with regard to women in the industry. Will more women enter the industry, and will they shift over to the more male-dominated
jobs? Will the financial success of animated films and television shows cause more workers to shift from live action to animation? Will more men supplant women in key positions in children's television, at the networks and at animation studios, as in the past?
It seems clear that as more programs are made that girls like as well as boys, such as The Simpsons, Doug and Rugrats, there will be more girls who will consider animation as a viable career option. However, if the industry continues to concentrate on animation that will sell toys to boys, the attraction may be less.
In the meantime, here is what I would like to see: Female show creators, more female directors, and a funny cartoon with a female lead character. After that, everything would be different.
Linda Simensky is Cartoon Network's Director of Programming.
Whether or not there is a historical precedent for women in the animation industry, there theoretically are no reasons for women not to be in it now. Perhaps the question to ask is, "Why aren't women as interested in animation as men are?" Maureen Furniss explored this in her article, "What's So Funny About Cheese? And Other Dilemmas: The Nickelodeon
Television Network and Its (Female) Animation Producers," which can be found in the Spring 1994 issue of Animation Journal. She took a look at the animated shows on Nickelodeon, particularly Doug and The Ren & Stimpy Show, which were created and developed by men,
and how the shows' staffs dealt with Nickelodeon's management, which was primarily women. Furniss discussed the difference in men and women's taste in what was funny, and how that shaped the animation they were doing. The article also chronicles the problems and arguments women encountered when opposing humor they saw as gross, inappropriate or obscure.
Another aspect of this is that women pursuing careers in the field seem more interested than men in animation as an art form. Thus, it is not surprising that the area of independent filmmaking seems to have more women than men; after all, it is an area of animation which has more room for self-expression and no real traditional hierarchy in which to fit.























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