Sue Loughlin: An Animator's Profile
For Levi's "Jeans For Women" campaign, Loughlin created Woman With a Purpose, a 30 second spot about a woman who walks through all the many obstacles a city can conjure up, unafraid. "The city in that spot was like an organic thing that came alive," says Loughlin, who remembers that the only guidelines she received from the ad agency were to give the woman an attitude and to make her small. "Well, I didn't want to make her entirely small, only in comparison to how big the city was. I wanted her to walk through everything as if no dangers could touch
her. She could cross a road without looking and nothing would happen."
Amnesty International PSA.
The spot ends with the tiny woman approaching an enormous door. She pauses for a brief moment, then decides without a doubt there is no reason to be stopped by a mere door--no matter how big and ominous it happens to be--and easily pushes through. The women in this spot is a lot like the persona of Loughlin herself, a person who is unafraid to make her own way.
When Loughlin discovered animation, she decided to make it her own. When she thought of a new way to create her art, she built herself a tool and launched her career--a career based on taking the seemingly everyday and making it controversial and turning the already controversial into art.

Woman With A Purpose Art created for the 1993 Levis® Jeans for Women Advertising Campaign - Foote, Cone & Belding/S.F.
A woman who has certainly fulfilled her childhood dream, Loughlin is not only an animator, she is definitely an artist in the grandest sense of the
word.
Rita Street, a freelance writer based in Los Angeles, is the founder of Women in Animation and former editor and publisher of Animation Magazine.























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