Model Sheets vs. Business Models: How Independent Animators Work Within the System

Joe Strike sets out to find out how independent animators find work within the system while keeping their independence.
Posted In | Magazines: AnimationWorld

“With three corporations — Viacom [CBS and Nickelodeon], Time Warner [Cartoon Network and Kids’ WB] and Disney [Disney Channel and ABC] — the major exhibitors of animation on TV, you’re right back in the same situation as the 1960’s when it was ABC, CBS and NBC. And there are no independent producers at Disney — everything there is done in-house.”

Mr./Ms. X goes on to predict that the creative, collaborative atmosphere enjoyed by Antonucci and Warburton to date may be changing. “Cartoon Network was more hands-off than anyone during those years they were making those shows; that’s changing. They’re going to become much more interfering.”

In 2002, Queer Duck made a bit of a splash (as befits a duck) on Showtime’s Website. The brief, Flash-animated Webtoons followed the adventures a fey fowl and his friends Oscar Wildcat, Openly Gator and Bi-Polar bear; creating them was an adventure in itself for their director and designer Xeth Feinberg.

It all began back in the 1990s dotcom boom. Icebox.com saw Feinberg’s Fleischeresque Bulbo Web cartoons and invited him to animate for them. “I had a choice of early scripts and picked Hard Drinkin’ Lincoln by Mike Reiss [The Simpsons, The Critic]. It was the first series on Icebox — I did 13 of them before they could get their other stuff going.

“Mike came up with Queer Duck next, and we did five of them for Icebox before the dotcom crash. Showtime wanted to run the cartoons as a companion piece to their Queer as Folk series, but the property was tied up in Icebox’s bankruptcy. It took eight months of lawyers battling it out to clear things up.”

Feinberg went into high gear. While Reiss wrote the scripts and recorded the voices in L.A. Feinberg produced and directed each four-to-five minute episode in less than three weeks out of his one-man (and one assistant) New York City studio, MishMash Media. “There wasn’t a budget for a big staff, but the real reason I animated every frame myself was that the deadlines were so tight. They wanted the episodes to accompany their new season of Queer as Folk and it was easier for me to work like a maniac for a couple of months than invent a staff. I was sort of a miniature production company — I was hoping they wouldn’t realize how miniature I actually was.”

Feinberg was pleased by the response to the show, which included a New York Times article and an appearance on Time Out magazine’s Gay Pride week cover. Amidst buzz about a possible Queer Duck movie, Showtime asked Feinberg to produce another 10 episodes. Contract negotiations went on into the fall of 2002 while he storyboarded episodes. With a contract for the new episodes in hand, Feinberg was looking forward to getting back into production — until January 2003, when Showtime pulled the plug on the series. “No one ever told me directly, but I heard it was due to random budget cuts. A month later I was reading in the trades that Viacom was reporting record earnings.”

Although it took several months of effort to get Showtime to compensate him for his pre-contract work on the unproduced episodes, Feinberg says it was all worth it. “Just the exposure I got from Queer Duck led to other work, so I don’t feel I wasted my time or in the it was a bad thing.

“There was going to be more development time for those last ten episodes and I thought ‘okay, maybe I’ll have two assistants and take weekends off this time around.’ I guess that’s animation — feast or famine. I was happy to be feasting then, even though it was an insane lifestyle for four months or so. I’d be willing to do it again, too. The ideal for me is to be an independent doing creative stuff and being able to make a living at it. You’re always making deals with various devils to do that.”







Comments


best article-yet about current animation MONOPLIES and how badly "consessions' need to adapt to every financial-political situation. after six years of trying to figure out how an individual -creating origional concepts-must 'operate'...one must come to the conclusion that 'plimpton' style operations(one creator-busting his-her- ass ,18 hours a day) are only for the 'work -a -holics'and type "A" personalities. this article re-inforces my continued idea-approach regarding 'marketing' of origional toon concepts.it no longer matters if your concept is VIABLE...and all that matters is that the lowest of 'hopefulls'(and YOU number in the thousands) atempting to make any money in the toon biz, must turn to self publishing-via kids books-comics- licensing products(make-sell them yourself)and hope the big "TOON GOONS" sign you-on? then, these independant studios that can keep; 'the right distance from the sun' -BARF!!! will be working with you-the lone-creator-at the bottom of the 'dung-heap'...of toon -wannabeez...??? as a 'lone -toon-creator' you must keep hope forever-burning(like our ultimate hero"PLIMPTON") who-even-now,plimpton....goes ; begging for a chance to be working for the big toon goons? did they finally 'beat you down'-BILL? are YOU being made 'an example" of what happens to single-creators-who attempt to market their ideas,without 'begging'(please buy out my concept!) for a 'crumb' ,from the big toon goons throne? how sad...that our only (go-it alone)hero has succumbed to the network (are YOU being made the example?) bullies-who obviously have a greedy(proprietary) strangle-hold on cartoons! and how pitifull is -it.... when american animation-for hire studios need to "BOW"...to the "QUEEN"... of canadian-subsidized "DEALS" that require all sorts of conditions-then require vancouver-kanooks (only)canadians-create the animations??!!! thats 'outsourcing'! seven years ago i was sent a 'contract' which i was required to 'sign'-before i was allowed to approach cartoon network,but (wisley) i never got involved-because their contract stated-somthing like this ; "of course-we may be doing the exact same concept that you are working on...." and this says it-all,so why is this article any different than the past-day sitiation? nothing has changed-just the money-hungry 'creatives'-as they are politley and carefully avoiding the real issue....and that involves 'fair trade'. this pisses me-off to no end,and i am determined to launch my own concept...FAR-FAR from the "SUN" or these 'son of a bitches'who think they can dominate the toon biz,with corprate-big money brutality! in business-one knows when they are taking a 'beating' ,and no one said YOU can not fight-back.i see a lot of toon'prostitutes' who will do anything for a few bucks,just to be doing cartoons. sad-indeed. DAWK
dale 'dawk' mc farlane (not verified) | Mon, 07/05/2004 - 00:00 | Permalink

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