Model Sheets vs. Business Models: How Independent Animators Work Within the System
I started in animation in New York City and I knew all the artists here. I told the network I could get the best people in New York to work on the show, because Id worked with them already on Sheep I wouldnt have to wonder if theyd be right for me. To pick me up and throw me down into a soupful of people I dont really know and production processes I havent worked in before wouldnt be the best creative situation to keep me going. Id spend more time chasing my show down the street, trying to get storyboard artists into shape and designers doing what I want to do. Maybe if the show wasnt doing well, theyd say were bringing you to California.
Were really our own little island here. There are so many great shows coming out of the Cartoon Network studio; sometimes I wish I were in a place with a lot of different shows going on so I could meet more artists and see what other people are doing. It would be fantastic being able to sit and talk with Craig McKracken or Genndy Tartakovsky, but at the same time its also bureaucratic you have to play by the rules of a big studio where a lot of stuff is going on. Theres a lot of politics and when youve got multiple projects going on theres a lot of jockeying for position: you need an edit room or you need this or that, and certain shows take precedence over others.
Like Hartman at Nickelodeon, Warburton is also upbeat when discussing his employer. I wouldnt say free reign, but Im allowed to make the show my own way. If I get notes from the network its only to make the show better. Ive never felt pressured by Cartoon Network I feel like an independent. I get to do creative things and not just tell stories. Once a year we do an art show in a totally different style from normal. One time we did an episode all in mime; another year it was in five different styles with different parts of it in CGI, comic book, crayon or whatever. Cartoon Network is always up for letting us try new things.
My philosophy is that someone is always paying for your film no one is truly independent. I dont have $5 million to produce a seasons worth of shows, or any way to promote it on my own I need the studio. Do I want a company of my own? If I worked that way, Id also have to pay for my failures.
Ultimately, youre working for your audience; if youre only making it for yourself, why bother?
In terms of physical distance from Cartoon Network, Danny Antonucci goes Warburton one better: he produces Ed, Edd n Eddy in another country altogether. I dont sit in the land of politics Im out here in this small little Mayberry town. Antonucci is speaking from Vancouver Canada where he and his CARTOON Inc. studio are based. I guess its due to the weather theres nothing to do but sit inside and draw cartoons all day.
Antonucci goes on to enthusiastically second Warburtons feelings regarding their network patron. Im working on something thats fulfilling and something I came up with; Im actually making cartoons the way I want to. Im being allowed that by this behemoth as you put it, although I never looked at Cartoon Network as a behemoth. Theyve been pretty supportive in my vision of the show and in getting it on-air. Theyre one of the few networks that really respects the cartoonist and let him try new things.
When asked if there have been any occasions when he and Cartoon Network have gone head-to-head, Antonucci scratches his. There might be times when they might not see something Im doing. Ill say believe me, trust me, Ill let you see that its working. They let me go ahead and give it a shot, which is really brave on their part. Theres never been a conflict. Ive been doing this for 25 years they know Im not going to jerk them around.

























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