Mark Simon, panhandling with invoices.

Hey buddy. Can you spare a few hundred dollars? How ‘bout if I invoice you for it?

Actually, that’s the secret to getting paid as a freelancer. It’s quite easy. You just have to ask people for it. Yeah, sure, you have to do something to earn the money, but hey, being an artist for a living beats any other type of work.

You don’t believe me that it’s that easy to get paid? Doing the work is the hard part. Getting paid is the easy part; just give your clients an invoice. It’s just as easy to not get paid. Do a job for someone and then don’t send them an invoice. Chances are, without an invoice they won’t pay you and it’s not their fault. You need to ask them for payment by sending them an invoice. (You’re actually telling them with the invoice, but it sounds nicer to pretend you’re asking.) While this may seem obvious, artists are notorious for not invoicing in a timely manner.

Do what I do. After years of panhandling at the corner of Freelance and Vine, I’ve learned to send an invoice right away. Include it with the delivery of your final art, hand it to them, fax it to them, send it as an e-mail attachment or write it on a piece of scrap cardboard, but get it there. The busier you are, the easier it is to forget to send invoices on past work, so don’t delay. Most companies have a schedule when they cut checks. If they cut checks once a week, every day you delay may cost you an extra week in getting a check. Many companies wait at least 30 days to pay from when they receive your invoice. If you wait three weeks to invoice them, it may take yet another four weeks to get your check. I don’t know about you, but I don’t want to wait seven weeks to get paid.

Your invoice should have six main items on it.

1. It needs to include your name and/or your company name. Use the name you want written on the check.

2. It needs to include your address so they can send the check to you.

3. It needs to include your Employer Identification Number (EIN) or your social security number. If you don’t know whether or not you have an EIN, then you don’t.

4. Number your invoices. Clients need a way to tell your invoices apart. You also need a way to track your invoices and which ones have been paid.

5. Include a job description, P.O. number and a job number if available. Ask your client for this information. It helps them to quickly approve the funds for your payment.

And 6.…. what is this one? Oh yeah, the amount they owe you.

Of course to invoice a client, you have to know how much to charge them. The obvious way is to charge them the amount you agreed to before starting the job. That makes sense. If you need help determining rates, check out the latest edition of the Graphic Artist’s Guild Pricing & Ethical Guidelines Handbook. (www.GAG.org) It not only lists common rates for most illustrative arts, but it also contains sample contracts, rights issues and trade practices.

But what if you are giving your client a discount on your current job? Most intelligent humans understand that a deal means “a one-time opportunity," "a discount off of the normal price.” But many clients do not act like intelligent humans. They have selective memory and all they will remember is how much they paid you last time, not whether or not you had given them a discount. Ask anyone who has been in business for a while, and they will tell you how this has happened to them.