eBay Robot

Hornet
Peter Sluszka spreads holiday cheer in a new spot for eBay, featuring a not so typical family. The spot opens with a superhero dad as he plays with an "it" game, which he keeps away from his son. "It" ornaments decorate the tree while the family robot opens up an "it" present. The spot, done in conjunction with BBDO NY, culminates in a camera move that reveals the context of the snowy day.

Credits for eBay Robot
Hornet Inc.
Director: Peter Sluszka
Exec producer: Michael Feder
Producer: Greg Bedard
Animation producer: Joel Kretschman
Director of photography: Ivan Abel
Motion control operator: Richard Coppola
Animator: Jason Patterson
Art director: Tim McDonald
Fabricator: Ben Phelan
Storyboard/design: Fred Fassberger
Character design: David Zung
Character fabrication: Nathan Asquith, Julianna Cox
Sculptor: Michael Lawrence
Additional fabrication: Peter Erickson
Compositor: Dan DeGloria, John Earle
Editor: Anita Chao
Production assistants: Aaron Rosenbloom, Ben Ruggerio, Michael Seiser, Ariana Renteria
BBDO NY
ECD: Greg Hahn
SCD: Chris Toland
SCD/art director: James Clunie
SCD/copywriter: Kara Goodrich
Producer: Becky Friedman
Account supervisor: Megan Bundy
Music producer: Loren Parkins

Wiernerschnitzel's Nutter Butter

an ideal world
"A dancing CG hot dog would normally take three months to produce, but the agency needed it in two weeks. After carefully reviewing the boards, we found a way to do it. Our solution was a hybrid approach combining still photography, 2D and 3D animation. We shot still images of cookies and Freezees against greenscreen. We also shot a bar of chocolate after smashing it with a hammer. We pulled the chocolate sequences into Maya to create the streams of chocolate that fly across the sky. We then integrated all of the live elements into our 3D world. For the character, we 'repurposed' animation from an earlier Wienerschnitzel commercial. For one sequence, we animated the hot dog's arms to make it look like he's swimming. The spot is basically a cocktail of pieces we put together through splicing and dicing." -- Robb Hart, creative director

Credits for Wienerschnitzel's Nutter Butter
an ideal world
Lead VFX Artist: Sharon Diaz
Director/producer: Robb Hart
Director of photography: Rich Schaefer
Key grip: Tony Perija
Gaffer: Brian Rupp
Production assistant: Kristyn Mancuso
Food stylist: Norman Walton Stewart II
DGWB
Associate creative director: Jim Riddle
Motion graphics artist: Brandt Wiseman
Account supervisor: Michael Gurrieri
Group account director: Doug Koegeboehn
Agency producer: Carlos Gutierrez
Exec creative director: Jon Gothold