The Oscars: Clements & Musker Talk More Princess and the Frog
JM: Yeah, there was a question about that. And so far they are looking at how they marketed the movie and sort of do a little bit of Monday morning quarterbacking on that, but we're hoping to do another 2D film. We're developing some 2D ideas right now.
RC: The studio seems supportive.
JM: Right, they both love 2D animation and if they didn't, I don't think we would've made the movie we just made, but I would say that even though it wasn't a slam dunk at the box office, the audience is definitely there for 2D.
JM: Yeah, both of those affected our film, but hand-drawn is such a big part of the legacy and we're hoping that it will continue. We're just in development now and we're looking at a whole range of ideas and we'd love to do another one and John is behind it, and we want the studio to be behind it.
BD: Is there more of a pronounced emphasis today on marketing to boys and girls?
JM: Yes, there is.
RC: Obviously when we did those other movies, there wasn't this big princess merchandising thing. Ironically, they didn't do a lot of merchandising at all for Little Mermaid. They made some dolls and other stuff, and actually sold out immediately. So, it wasn't before the DVD came out that they had the merchandise on the shelves, and definitely the merchandise followed the movie. I think there is a little sense that our movie was perceived more as a little girl's movie than it was intended to be. Certainly, more than little girls like the movie that have seen it, and so I think it appeals to a much broader range.
JM: But there was a challenge that marketing wasn't aware of in that the princess thing line that was created in 2001 is a double-edged sword. It skewed the audience a little younger and little more girl-oriented. Even with Princess in the title, it made it harder for young boys to see the movie because it made it seem too girly. In fact, at our first focus group screening at The Bridge, they asked this 13-year-old boy what the first was that he would tell people about this movie, and he said that it's not a girly movie. And I think maybe we should've taken that more to heart. I know in their marketing they tried to offset some of that, but I think it was harder than they realized. I think moving forward they realize they have to work harder to make sure that it appeals to all people.
BD: But now you have the Blu-ray and the DVD coming out on March 16. What are some of the Blu-ray bonus features?
JM: One of the things on the Blu-ray is they're going to have the whole movie in rough animation, so you can click back and forth between both versions. Also, on the Blu-ray, there are some deleted scenes and one of the things that's interesting is that we're going to be showing some of the live-action choreography that we did and how we adapted it for the animation, so you can split-screen this stuff and see some of the dance reference that Betsy Baytos did as a jumping off point.
BD: What deleted scenes?