Contemplating the Future of 3-D
On the other hand, Cameron has just made a deal with Disney to turn Avatar into an immersive and interactive experience at Disney World's Animal Kingdom theme park, so he can keep us activated in multiple media. The goal is "to bring Pandora to life in a tactile way, not just visually but experientially. You're there, you feel it, whether it's motion when you're riding, whether you're flying, whether you're moving through the jungle in a way that's [new]."
Meanwhile, Chris McGurk, chairman/CEO of Cinedigm, a leading digital integrator, offered a whole new programming paradigm for alternative content that includes broader-based 3-D: "We're attacking it based on this overwhelming, single fact: less than 5% of the seats are full in theaters Monday through Thursday," he emphasized. "So what if you could pipe in using the digital network other categories of content that could even increase that capacity organization 1 or 2%, you could build quite a business." McGurk sees a rich opening, in particular, for indie films, sports/action, family programming, and wants to include exhibitors on the back end profit participation to get their support and accommodate day-and-date releases with other media.
In terms of home displays, LG impressively offered the latest Cinema 3D series of models, utilizing passive 3-D technology for a brighter and more comfortable experience. For those waiting for the glasses to go away, look for that happen initially with smaller, mobile devices and then migrating to TVs.
But, as Cameron emphasized, it still gets back to storytelling and providing a "unique" and "unbroken" experience.
Bill Desowitz is former senior editor of AWN and editor of VFXWorld. He has a new blog, Immersed in Movies (www.billdesowitz.com), and is currently writing a book about the evolution of James Bond from Connery to Craig, scheduled for publication next year, which is the 50th anniversary of the franchise.