- CBeebies: Target group: 3 to 6 years
- CBBC: 6 to 12 years

MIPCOM: Done, But Not Dusted.
Next Up: American Film Market (October 31-November 7)

According to CBS' Les Moonves, who spoke at MIPCOM this year, content is king for all platforms. CSI made $2 billion in revenue for CBS worldwide to date. Courtesy of Zoic Studios, CBS Productions, Jerry Bruckheimer Television, and Alliance At

You're sure to get the gist from trades and blogs -- our global markets are constantly evolving. I tell my clients, what was true six months ago is likely to have changed. Even those of us who are most actively in the marketplace realize that we cannot let ourselves rest between pitches, and so we pull out our notepads and -- like schoolgirls and boys -- jot down notes and do the grown-up thing of making to-do lists based on learning just what everybody else is doing in the new digital space, the cross-platform, mobile/interactive texting world (games are really big now too?).

Les Moonves, keynote speaker for MIPCOM, sums up everything about the global television/media business quite effectively:

1. Content is (still) king... for all platforms

• CSI phenomenon is $2 billion in revenue for CBS worldwide to date

• I Love Lucy, 50 years after it premiered, is still generating big bucks for the network

• Voting, participating and controlling (e.g., Big Brother) is an important brand extension; the show is streamed online 24/7 and more viewers than ever

2. New media helps to expand audience rather than hurt

• Advertising model for Internet content is significantly more successful than asking viewers to subscribe for a series, such as sporting events.

• CBS is open to trying new things -- dinosaurs evolved and so are they.

• CBS has three new advertising agencies solely devoted to sales for their Internet platforms.

3. Expansion and Diversification (Internet is Queen to Content King?)

In May 2007, CBS Interactive acquired Last.fm, a U.K.-based Internet radio and music community website, founded in 2002. It is the world's largest social music platform, with over 20 million active users based in more than 232 countries. Using a unique music recommendation system known as "Audioscrobbler," Last.fm builds a detailed profile of each user's musical taste by recording details of all the songs the user listens to, either on the streamed radio stations or on the user's computer or portable music device. This information is transferred to Last.fm's database ("Scrobbled") via a plugin installed into the user's music player. The profile data is displayed on a personal web page. The site offers numerous social networking features and can recommend and play artists similar to the user's favorites. CBS is looking at expanding Last.fm's social network to include film, TV, news, etc.

Today's Hottest Prospects -- Consumers Are Gods if Content is King

Yahoo takes the content of their brand advertisers and reuses it by forwarding/sharing on MySpace, blogs, etc. to extend their reach dramatically