Summer's Sleepers and Keepers

Martin "Dr. Toon" Goodman analyzes the summers animated releases and relays what we can all learn from their successes failures.
Posted In | Magazines: AnimationWorld | Columns: Dr. Toon

Fantasia/2000 (Disney)
Current gross: $58,653,569 (IMAX and theater receipts combined)

What they did right: Advanced Walt's original vision sixty years later. Left "The Sorcerer's Apprentice" segment in the film. Showcased the latest digital technology extant, including the overpowering particle generator. Proved in the outstanding "Rhapsody in Blue" segment that, given fifty years, Disney could finally grasp what UPA had been trying to do. Better musical selections than those of the 1940 film, with no radical alterations needed in the scores. No major embarrassment like the "Pastoral" among its sequences. Benefited from revisionist histories that now judge the original Fantasia to be among animation's greatest masterpieces.

What they didn't do right: Weak and distracting host segments. Released it to the general theaters while their other feature Dinosaur was still red-hot. Restricted it to IMAX theaters for far too long; even if this was a test run prior to making a bid for IMAX, the experiment cost Disney considerable profits. Some unconvincing animation in the "Pines of Rome" sequence. "Steadfast Tin Soldier" sequence was not even up to Pixar's standards. Production problems and changes in direction tied this feature up in the studio for over a year past the originally planned release date.

What we learned: New entertainment formats may be a major draw in the future. An increased number of theaters using IMAX-type technology may be a major showcase for animation. In this case, the format made a good, if not outstanding, feature a special event.

The Road to El Dorado (DreamWorks SKG)
Current gross: $50,802,661

What they did right: Released the feature in late March, avoiding the summer blockbuster/holiday season wars. Used con-artist rapscallions as heroes rather than clean-cuts, and a female lead as sharp and crafty as her male foils. Great chemistry between Kevin Kline and Kenneth Branagh. Hired proven success from Disney: ex-animators, ex-screenwriters, and the duo of Elton John and Tim Rice for the tunes.

What they didn't do right: The idea should have been to compete with Disney, not become them. If Katzenberg wants to raid studios, he might try some of the bigger and more successful entities in Europe, Canada and Asia. Despite the film's sassy attitude, too much of El Dorado is reminiscent of Disney circa 1994. Oh, and didn't an evil master of sorcery also create a climactic set-piece by turning a massive bunch of stone into a savage attacking animal in that other movie? That one with the Russian princess in it? Come on, you know which one I mean...

What we learned: Recycling both talent and ideas will only get a studio so far, even if the talent is awesome and the original idea is a sound one. In this case, it got DreamWorks as far as the $50 million mark, but it could have turned out better. Much.







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