This Is Not Your Father's LBE

From the local bowling alley to elaborate theme parks like Disneyland to virtual reality pods, location-based entertainment has come a long way and, as Martin "Dr. Toon" Goodman explains the possibilities are endless.
Posted In | Magazines: AnimationWorld | Columns: Dr. Toon

VR's Road to Fruition
This field of entertainment, which dates back to the early 1990s, has only begun to reach its full potential. The penultimate goal of the best VR programs is to have events unfold in the closest possible approximation to "real time," and with recent breakthroughs in fast-frame rates and motion sensing technology this goal has been "virtually" realized. Companies such as Virtuality, Magic Edge, Virtual World Entertainment and Kinney Aero have set up, or served as advisors and suppliers for, VR arcades. These businesses have developed products that seem more suited to intergalactic exploration than amusement centers; the SG Onyx Reality Engine II, the interactive Tesla System, and the Intertrax Real-Time Motion Sensor HMD are just a few of them. Other players in the high-tech market have also developed VR gadgets that work in support of games; the Sony Glasstron, for example, is a 35-degree field display monitor that can handle most of the output from more advanced 3D authoring tools and texture mapping programs. Writing as a technology-challenged individual who believes that his washing machine obtains water from a troll named Mordac the Wet, I refer my readers to VR technical manuals in order to learn how these marvels are achieved. When everything works as it should, the participant can gambol among underwater reefs (GreyStone Technologies' Reef Explorer, Mercury System), traverse the Grand Canyon (Ferris Productions' Grand Canyon Adventure, CyberUnit XLR8 System), or even take their place in the squared circle (Virtuality's Virtuality Boxing, 2000SU System).

One of the most interesting aspects of the VR arcade is that not much room is needed; a passable arcade containing all three levels of VR gaming can be placed in a 5,000 square foot area. A high-end VR arcade allowing for free-range movement could be placed in a 20,000 square foot structure. Even in a major city, the rental overhead would be reasonably low and profits exceedingly likely. Kinney Aero (based in Lake Forest, California) built a VR-LBE facility called FighterTown where participants enjoyed simulated flight missions in F-111, F-104, F16 and F-14 jets. FighterTown reports 100% utilization capacity and repeat customers are estimated in the 65-70% range. Within a year of opening, this endeavor was able to expand from four to ten aircraft pods, each one upgraded with more realistic motion technology. This is only one story; Virtual World Entertainment (VWE) boasts BattleTech, a futuristic war game which has been continuously running since 1991. Since opening in Chicago nine years ago, VWE now has 17 LBE centers in the U.S., 4 in Japan, 3 in Canada and one in China. The images may be CG but the money is real.







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