June Bugged: Cartoon Network's Controversy

Who was right and who was wrong in the "June Bugs" Cartoon Network fiasco? Martin "Dr. Toon" Goodman reveals that that is not the question...it is, of course, a much deeper issue.
Posted In | Columns: Dr. Toon

Cartoon Network was not unaware of the risks; the cartoons were to be plucked from chronological order and shown late at night, as if they were refugees from some hardcore cable channel. Each one was to sport a rolling disclaimer across the bottom of the screen: "Cartoon Network does not endorse the use of racial slurs. These vintage cartoons are presented as representative of the time in which they were created and are presented for their historical value." It would be difficult to think of a more appropriate plan, but the point is now moot. Each side has had its defenders and detractors; Jerry Beck, one of our premier animation historians and archivists, believes that the right and responsible decision was made in pulling the cartoons. Others, such as columnist Kay McFadden of the Seattle Times, believes that AOL Time Warner's concern for their coffers triumphed at the expense of Art. Yet, there is a greater issue at stake than whether Warner may lose revenue or whether completists get to enjoy the full complement of Bugs Bunny cartoons. Rather, it is the continuing argument of what to do with past artistic artifacts that include racial content. Is censorship ever justified? Should history be eradicated, even in a judicious cause? Is there ever a way to separate art from its historical context, or is such racism timeless and still lethal today? As one of Animation World Magazine's monthly commentators, I wish to express my view on the "June Bugs" flap, however controversial my take might be: Both AOL Time Warner and the Cartoon Network are wrong. They are also both right. If this seems confusing, it merely reflects the fractious and contorted state of race relations in America today.

Bugs Trivia
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The Issues at Face Value
There was nothing inherently wrong with the original decision to air "June Bugs" as planned; showing the Twelve in the wee hours with appropriate disclaimers was not an unsound move, and both history and art could have been served. The courage of Cartoon Network was admirable; for the sake of presenting the career of a cartoon rabbit, the Network was prepared to expose itself to the fiery criticisms and controversies that were sure to follow. Such bravery (even if it only lasted a week) is rare in televised media today. Considering that few forms of broadcast have undergone more scrutiny than kidvid and that Cartoon Network survives on nothing but cartoons, Cartoon Network's original decision was even more courageous -- no cowardly dogs here! However, the Cartoon Network cannot be all things to all fans; although they would like to be "the world leader in animation," Cartoon Network cannot do so on their own terms. The Cartoon Network, it will be recalled, is a commercial channel that has to answer to owners and sponsors while catering to the juvenile end of the demographic scale. Cartoon Network cannot play by the same rules as PBS, which could have done the retrospective with far less trepidation. Cartoon Network could still have shown the Twelve, but not as part of the "June Bugs" gala; mixing controversial toons in with the general merriment was not the appropriate context.

As for AOL Time Warner: If Cartoon Network's parent company was concerned about their profits, this is not as cynical as it sounds. Companies run on capital, not controversy. There exists in this nation a cadre of professionals without portfolio who make at least a partial living as anti-racists. Let me make this clear: These are not the same people who recognize racism as the evil it is and fight it on moral grounds. I am referring to the self-righteous on all sides of the color or ethnic line who relentlessly watchdog, agitate and accuse at the slightest suspicion that any form of communication contains racist code. At best these groups and individuals force upon us a grim and vigilant "celebration of diversity," their finely tuned antennae evaluating the ethnic content of every program produced. At worst they are paranoid and accusatory to the point that their anti-racist rhetoric becomes paradoxically racist in itself. These are the people who lead boycotts, and it does not take much to incite them; many of them are highly educated professionals who ought to know better. During this strained and confusing time when race relations are at a difficult point and the recent census suggests that America may no longer have a clear racial "majority," why should Warner risk offending anybody? Is Warner's position really so different from Walt Disney's during the early 1930s? When angry parents assailed Walt with letters about Mickey's randy or cruel behaviors in the Mouse's early films, Walt commanded his staff that it should happen no more. Mickey's image must not be tainted. He's a good scout. And it's bad for business. Shouldn't Warner feel the same about Bugs Bunny, one of the most adored (and marketable) cartoon properties ever created?








Comments


In comparisson to cartoons that are aired today, Bugs Bunny is minor. I agree that now I am an adult I do recognize why there is a discussion taking place but as a child watching Bugs Bunny I did not pick up on those ideals and only saw the entertainment value. Bugs was at lease subtle where as todays newer cartoons are very much in your face with snott bubbles and farting and some of the craziest story lines I have ever seen. Everyone wants to critisize Bugs but I dont remember any negative impacts to my school mates nor myself from watching it. Why aren't people protesting these as well? Why is it ok for the children today to watch these mis porportioned female cartoon characters and nasty bodily functions and dis regard for athority that is so dominant today?
Rhonda H. (not verified) | Tue, 04/18/2006 - 00:00 | Permalink
In response to pulled "Bugs" It is clear to me that the exclusion of the "Bugs" episodes was an appropriate decision. It wasn't all that long ago that folks claimed television, or movies, did not stir viewers to unacceptable views and behaviors, eventhough, Malcolm McClaren had writen and spoken about it throughout the sixties. It is now generally accepted to be so. It is an apparently complex subject, but the argument that suggests we should view these animated works now, in the context of "their times" could quite easily be used to endorse the continued use of the Confederate flag (an interesting design), or even multiple wives for men (a biologically driven behavior). "See you later Mister Arab" is a bit much don't you think?
Peter MacWhirter (not verified) | Mon, 11/05/2001 - 01:00 | Permalink
I agree that The Twelve should have been shown. Yes, discrimination and racism exist. One of the ways that we can help to eliminate them is to learn from our mistakes. Our children are not going to learn to respect all people reguardless of skin color or ethinic status unless we help to make them aware. They need to know what happened in the past so that they are able to determine that it was wrong and take the steps to prevent it from happening. Blocking what happened in the past will not benefit anyone. You cannot erase discrimination and racism like they never existed, but you can help to prevent it in the future, through awarness and knowledge.
Sam Tallman (not verified) | Thu, 07/26/2001 - 00:00 | Permalink
Dr. Toon wonders whether the showing of one cartoon exceeds the stereotypical racism of a sproting event. My question is: why does it have to? Judge it on its own merit. While I think there is value in highlighting these 12 as documentary of offense (as well as staining the intelectual properties of the venerable AOL/WB/WeOwnYouCorp) I must say I applaud their decision to hold them back from broadcast. Levi Strauss used to advertise that their blue jeans were made with "100% White Labor" as a sign of quality (and perhaps sterility?). Sure, it should be documented, by do we thumb our noses at Levi's for not including that tag line in their ads today? And just like Levi's jeans, Bugs is not art: Bugs is business.
leMel 42 (not verified) | Thu, 07/19/2001 - 00:00 | Permalink
This kind of political correctness is bound to happen more often, as larger and larger conglomerates start producing our entertainment, news and other media. If Warner Brothers Animation were still a fairly small entity, a few people in charge could decide to take a chance with the Bugs cartoons running unedited. But this is now AOL Time Warner, who can't afford to upset anyone in even a slight matter. Also, decisions like this have to go through many layers of hierarchy, any part of which can protest the decision. We can always hope for the best, that something wonderful will come about despite the committees, the lawyers and the executives without courage. And sometimes the best occurs. But it's still the minor players, the small companies, and the individuals with powerful computers and lots of time to produce shows that are the real hope of creative entertainment. It's worth hunting such creators in the small film festivals and science fiction/fantasy conventions. Unlike the folks at official film festivals, people showing at small shows aren't hoping to snag that marvelous high-paying job with King Kong Konglomerate Films - they just want to make movies.
Thomas E. Reed (not verified) | Tue, 07/17/2001 - 00:00 | Permalink
The disclaimer of the Cartoon Network says it all:"Cartoon Network does not endorse the use of racial slurs. These vintage cartoons are presented as representative of the time in which they were created and are presented for their historical value." Considering the ban, all live action films showing bad red commis, and any other racist/political/sexual stereotypes should be banned from TV... same with violence.
Norm Rompre (not verified) | Fri, 07/13/2001 - 00:00 | Permalink
I think we need to be left to make up our own minds, but presenting the so-called Dirty Dozen in some sort of historical context might be necessary. They did this on the "ToonHeads" show by presenting clips of cartoons from World War II; the narrator mentioned the use of stereotype may not seem funny by today's standards, but that's how it was Way Back Then. Show the Dirty Dozen with similar narration at the beginning. To deny the viewing public these important cartoons is denying history and insulting their intelligence by not letting them decide for themselves what is/isn't funny. (And I'll go on record that "Coal Black and de Sebben Dwarves"is my favorite Bob Clampett Warner Bros. toon!)
Andy Dunn (not verified) | Thu, 07/12/2001 - 00:00 | Permalink
Dr. Toon wrote: "Let the Twelve be shown again, but with the sensitivity, consideration, and intelligence needed to portray a regrettable part of our past history. I believe we can handle it." It's this mentality of calling this humor regrettable that further makes it impossible to see these shorts. Ethnic humor is a staple of comedy, as time-honored as the pie-in-the-face, and it will remain in the comedian's arsenal for as long as comedy exists. Some of the humor may be crass by our modern day standards, but is it any more crass than the caricatures of Indian people (from India) on THE SIMPSONS. Fifty years from now, we may find it very unacceptable to make light of Indian immigrants working for low wages at 24-hour mini-marts, but I hardly think it would be fair to then call THE SIMPSONS a regrettable part of our past history. Sensitivity to all cultures is an impossibility in whatever age you're living in. There's always going to be some groups of people that'll be caricatured excessively. People need to lighten up and accept it for what it was meant to be - the comedy of a certain period. But it's hypocritical to criticize the past so vehemently when we create equally harsh ethnic humor in modern times (only we've replaced the blacks and Jap with more "acceptable" cultures for parody).
Amid Amidi (not verified) | Wed, 07/11/2001 - 00:00 | Permalink

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