Dr. Toon: Why HarveyToons Matter

This month, Dr. Toon makes the argument that HarveyToons do hold a more significant place in toon history than is usually afforded them.
Posted In | Magazines: AnimationWorld | Columns: Dr. Toon

What is there to be gleaned from the wreckage of various Famous cartoons, Noveltoons, HarveyToons and Modern Madcaps? According to animation author and cartoon buff Jerry Beck, plenty. "Keep in mind," Jerry Beck observed, "the Paramount cartoons, like Warner, Disney and MGM, were made by an "A" studio and that these were "A" cartoons. It came down to budget, and Paramount had high budgets and a first-class operation. The animation is superb, and you can see that. Paramount cartoons had good art, good design and good animation. They are definitely worthy of study."

Jerry Beck further notes that "The studio really kick-started for a brief time in late 1957 (when the UPA influence finally began to make inroads). You begin to see really cool backgrounds and stylized character designs. It was a short-lived renaissance, but they were as good as any other studio's at that point. Occasionally they did experimental things. Take a look at Bouncing Benny (1960); it's actually cutout animation, just like South Park." Jerry Beck's observations can also be borne out with a look at Okey-Dokey Donkey (1958) and its startling graphic take on Spunky, or the sophisticated backgrounds in the Casper cartoon Spooking About Africa (1957) among others.

Besides, added Jerry Beck, "They're fun, like sitting down with a pint of Haagen-Dazs and a bag of chips! I love listening to Sid Raymond's voice. I love Arnold Stang. They are doing real acting and performing in these cartoons, and they created great vocal characters. Baby Huey and Katnip are very funny characters. There are some good stories in some of the Little Audreys, and there are some great Caspers. There's an art and professionalism to most of the HarveyToons. Don't forget, these were essentially the same guys who worked on Gulliver's Travels. There's gold to be mined -- even if you have to pan a lot of fool's gold first."

Very good points, indeed. For my own part, I saw perhaps all of the cartoons on these discs at one time or another while I was growing up, particularly when the HarveyToons were regularly featured on television. Even then, it struck me that I was looking at shorts that were almost reductive in nature, as if they had been produced by people who understood what cartoons were and what they were supposed to do, but for some reason could not match up the ingredients in the correct order or amounts. They are, rather, quasi-cartoons, especially some of the Modern Madcaps and Noveltoons. They are animated, they have characters, but there is an unsettling emptiness that runs through many of them. For all their production quality, these cartoons are eerily generic.

Jerry Beck, in pondering this phenomenon, related to me that, "Famous had what I call, 'The Shemp Effect.' By the time Shemp joined the Three Stooges in the 1950s, the Stooges had forgotten what made slapstick humor so funny, like it was with Curly in the '40s. When Shemp joined, the poking and hitting became violent. It became more cruel than humorous, and it wasn't as funny anymore. There was just something weird about the violence. That's Herman and Katnip. The guys at Famous studios in New York City could only go to the theaters and see these successful Tom and Jerry cartoons and try to figure out what was so funny. They saw that people got a laugh when Tom was hit with an iron and his face came out shaped like one, but it was more than that. It's the way it was done, the timing and direction, and the Famous crew didn't get that. So they put in all these incredibly violent gags and they just don't play."

After our conversation, it came together for me, especially why these cartoons looked so different then and still do today. I now realize why HarveyToons matter and why any serious animation fan should buy and review everything in the set: The HarveyToons are a stark template for the rules of American theatrical animation, with its most simple conventions nakedly on display. They are six minutes of basic, generic, Hollywood cartooning, stripped-down skeletons compared to the more sophisticated cartoons produced at other studios during the same period. The HarveyToons do, however, have production values that keep them from being the visual equivalent of their writing and direction, and thus one's attention is held despite the many conceptual flaws on display.

In short, the HarveyToons are what cartoons from 1950-60 are in their most elemental forms. Occasionally they may surprise and give more, but mostly they give less. They are not truly weak imitations of Disney, Warner, or MGM cartoons. It would be closer to the truth to say that the HarveyToons are lesser representations of them with equal budgets. There is something sweetly sad about the Famous cartoons; like their star, Casper. They were cute, friendly and worked hard to be accepted, but they were ghosts of what real cartoons would have been at the other A-budget studios.

Because of this, they are invaluable. If you were a kid and you were watching these HarveyToons in any given order, without any thought to direction, pace, story, or timing, you would be getting an education in the basic language of the American theatrical cartoon. If you were to further your growth as an animation aficionado, scholar, or critic, you would begin with this collection; in order to appreciate the most significant work created at Disney, UPA, MGM or Warner, you would first watch and analyze the Famous output. Consider that the writers on The Simpsons have acknowledged that their inspiration for Itchy and Scratchy, the most reductive and violent chase cartoon ever conceived, was Herman and Katnip cartoons.

The day of the theatrical cartoon is long over. Nearly everyone who labored on the HarveyToons has passed on. Paramount closed its animation studio in 1967. Harvey Comics, the last home of many Famous characters, is likewise defunct, although the indefatigable Casper marches on in various media. The HarveyToons collection, in fact, was carelessly tossed out into the market without extras, commentaries, or even so much as an episode guide.

As Jerry Beck ruefully commented, "It's as if the customer is Mom, going to Wal Mart, picking it up and saying, 'Oh, here's a big collection of cartoons! I'll just bring it home, put it on, and let the kids watch it all afternoon while I'm busy making the turkey.' With no care and no love for what the product is. It seems like it was just designed to be a babysitter."

Jerry Beck is right; in truth, the HarveyToons collection is a lost opportunity.

Unless someday one of those kids in front of the TV begins to muse, "I've never seen these cartoons before! I wonder who made them..."

Martin "Dr. Toon" Goodman is a longtime student and fan of animation. He lives in Anderson, Indiana.







Comments


Ray: It is always welcome when fans and readers come along to add details that I can't wedge in due to word limitations: there is only so much information I can pack in without sacrificing analysis, so thanks for filling in on the Harveytoons logo. I do however, continue to contend that the Paramount output were "A" list cartoons. Their budgets were actually generous, and the studio's talent level was quite high. Take a cartoon like "Ghost of the Town" (1952), with it's sophisticated backgrounds, fine animation, and detailed incidental characters, and then compare it to any contemporary Terrytoon. Although the typical content of a given Harveytoon may have not been stellar, these were first-class cartoons.
Martin Goodman (not verified) | Wed, 01/10/2007 - 01:00 | Permalink
An important detail missed in the story is how the Famous Studios cartoons acquired the name "Harveytoons." This was the result of Paramount selling the library to Harvey Publications in 1959. While Paramount had licensed the comic book publication rights to Harvey, their sale of the films created the awareness level we now have due to their television exposure that beganon Friday nights in the fall of 1959 on ABC's "Matty's Funday Funnies," sponsored by the Mattel Toy Company. The original Paramount trademark footage and copyright references in the title frames were replaced with the Harvey trademark and copyright signature, which is what survives today. The Jack-in-the-Box opening was originally used for the Paramount theatrical versions of the Noveltoons. The "Jack" was slightly redesigned for a more modern look, and the Paramount trademark on the front of the box was replaced by the Harvey "H", with the Truck Out to the full view of the Jack popping out holding cutout letters spelling "Harveytoons." This replaced the original folded cutout letters that said "Noveltoons," and was animated by Famous Studios for the film package sale. It was ironic that Paramount continued offering black and white cartoons longer than any of the other major studios by the 1940s. The change to all Technicolor resulted in late 1943 with the first POPEYE one reeler in color, HER HONOR, THE MARE(1943. This is also when the NOVELTOONS began with NO MUTTON FOR NUTTIN'. Clearly by 1944, Famous was on a level of high production value, reaching their zenith during the period 1944 and 1948. It is the post 1948 period that is the subject of Harveytoons since the Paramount/Famous cartoons made before 1950 with the exception of POPEYE were sold to U.M.& M. TV Corporation, later to become NTA. Many of the pilots for these "Harveytoons" are contained in that group, which have largely fallen into the Public Domain. This includes THE FRIENDLY GHOST, the first CASPER, SANTA'S SURPRISE, the first LITTLE AUDREY, and QUACK-A-DOODLE-DO, the first BABY HUEY. The story of Famous Studios replacing Fleischer Studios has been told endless times in an over simplification of a number of complicated issues having less to do with an indebtedness to Paramount, but more with actual accounting mismanagement associated with the expiration of the Fleischer license for POPEYE. Sam Buchwald was the Production Manager of the reorganized Famous Studios. He was not the head. Seymour Kneitel and Isidore Sparber were appointed heads, after being production unit supervisors under Fleischer. The story for THE FRIENDLY GHOST appeared in THE SATURDAY EVENING POST, and the rights were bought by Famous. Kneitel and Sparber did not have to sell the idea to Buchwald, but to the management of Paramount's short subject division. And while Seymour Kneitel had done story work, his fuction was as Head of Production and Animation Director, not Storyman. The illusion that the Famous cartoons were "A" productions is just that, an illusion. When Paramount acquired control, it was apparent that they were not interested in putting a lot of money into the operation. This comes from Seymour's son, Tom, who has vivid memories of the type of environment his father worked in. While the attempt was to put the value up on the screen, the studio was very basic in terms of facilities and furnishings compared to the Fleischer operation in Miami. There are other signs of "economizing" from time to time, finalized by their ceasing the licensing of LITTLE LULU in favor of their own version known as LITTLE AUDREY. Famous Studios was one of the two remaining theatrical cartoon companies operating in New York in the 1940s and 50s, with the Van Beuren Studio having closed in 1937. The other was Terrytoons, and by comparison, the Famous Studios would have had a "A" picture quality to them. But they were an East Coast product, not a part of the "Hollywood" scene that included the cartoons of WARNER'S, MGM, LANTZ, and DISNEY. Famous Studios cartoons succeeded in looking beautiful on screen regardless of their elements of pale imitations and sometimes even timing--the results of economic pressures to use formula over experimentation. In all, it is the surface impression of charm and affection that makes the cartoons worth considering. Aside from some routine entries, they were consistent in being professionally produced with beautiful art elements, nice animation, and wonderful musical scores by Winston Sharples, a much overlooked figure in the history of cartoon film music.
Ray Pointer (not verified) | Tue, 01/09/2007 - 01:00 | Permalink
What struck me about your piece, Martin, is that the Famous pictures were "A-budget" pieces. That never quite occurred to me, and my assumption was that they were "B" pictures. Thinking back on it, you're right - the production values in terms of animation, layout etc., were all there - but there was something missing. I'm thinking it was the repetition of stories that made them feel cheaper - a kind of transparent formula. Other cartoons had formulas - Road Runner's, Tom and Jerry's, etc., but most of them had a way of seeming like a "new twist on an old formula." with Farmous shows, "the new twist" just didn't seem to be there. Weird...
G. Brian Reynolds (not verified) | Sun, 01/07/2007 - 01:00 | Permalink

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