Dr. Toon: Why HarveyToons Matter

This month, Dr. Toon makes the argument that HarveyToons do hold a more significant place in toon history than is usually afforded them.
Posted In | Magazines: AnimationWorld | Columns: Dr. Toon

I don't want to scare people! I just want to make friends!

AAGGHH! A GHOOOOOOOOST!

-- Various Casper cartoons, 1945-59

The holiday season was a wonderful time for DVD enthusiasts. Boxed sets bonanzas and slews of series made their way to digital disks, and animation fans of all stripes delighted in obtaining previously unreleased gems, both old and new. From those annual treats from the Disney archives to the uninspired dross that was Tennessee Tuxedo, there was truly something for everyone who sent letters to Santa this year. One underpriced set, which attained some notice but flew largely under the radar, was HarveyToons: The Complete Collection, compiled by Classic Media.

The title is somewhat of a misnomer: Not all of these cartoons are originally HarveyToons, and the collection is far from complete. This set, however, consisting of four double-sided discs, is one of the more important historical artifacts released last year. It is true that these cartoons were dismissed by countless critics in comparison to finer work done at other studios. However, I intend to make a case that these cartoons do matter, especially to those of us with an interest of animation appreciation and cartoon history. Let us begin, as always, with the back-story.

The Fleischer studio, birthplace of Betty Boop, as well as the first animated versions of Popeye the Sailor and Superman, went down in a hail of debt to Paramount Pictures in January of 1942. Max and Dave Fleischer, the now-bickering brothers who founded the studio were ousted, and Paramount now owned every writer, animator, inker and painter in the stable. This still-formidable staff included some of the most respected artists in the business: on board were Dave Tendlar, Johnny Gentilella, Orestes Calpini, Jim Tyer, Nick Tafuri and Myron Waldman, to name just a few. At one point, the legendary Bill Tytla would be on the Famous creative team.

Voice artists included the venerable troika of Jack Mercer, Jackson Beck and Mae Questal, who continued their fine work on the ongoing Popeye series, as well as versatile radio comedians Arnold Stang and Sid Raymond. Overall supervision of the studio, now renamed Famous, was in the hands of Fleischer veterans Sam Buchwald, Izzy Sparber and Seymour Knietel. By 1944, all Famous cartoons were finally produced in Technicolor, and the future looked to be stronger than a sailor on spinach.

Famous first attempted to make a star out of Marge Buell Henderson's comic strip character Little Lulu, but dropped the curly moppet in 1948. It was easier and cheaper to replace her with an in-house character named "Little Audrey" than continue to pay for the rights to Lulu. In 1945, story man Seymour Reit and animator Joe Oriolo sold an idea for a one-shot cartoon to Famous president Sam Buchwald. The star was a friendly little ghost named after a comic strip character, Casper Milquetoast. By 1950, Casper the Friendly Ghost was the star of his own series; he would be the most popular character to emerge from Famous.

A mouse called Herman starred in an early series as pal to a henpecked rooster, but when he was paired with a vicious, stupid feline named Katnip, both characters became popular mainstays as well. With Arnold Stang and Sid Raymond doing the respective voices of Herman and Katnip, the results were vastly entertaining. Buzzy the Funny Crow (who could not pass muster in today's politically correct world of animation) had some great turns with Katnip as well.

Animator Marty Taras contributed the dopey star Baby Huey (also voiced by Raymond), who is best described as the Incredible Hulk among his fellow ducks. Old stars, such as Spunky the mule appeared in the studio's Noveltoons shorts along with more recent creations, such as Tommy Tortoise and Moe Hair (one has to love that pun!)

Still, despite the talent and money involved, something about the cartoons is not quite right. Part of the problem may have been the studio's location in New York, far from the animation scene in Hollywood. The Famous staff became imitative of what they believed worked at Disney, Warner Bros. and MGM. The Famous cartoons of the 1950s were essentially replications of shorts made in the 1940s. Repetition and reuse of gags is highly evident -- to an experienced animation buff, they seem to be telegraphed in advance.

The UPA influence, which shook the conventions of how American animation used design, did not register any impact on Famous until perhaps seven years after other studios began to alter their styles. There is no better example than the Casper short True Boo (1952). Compare the design for the young boy and his mother in this short with that of the character of Gerald McBoing Boing, who made his debut a year earlier, Mrs. Mc Boing Boing. Worse, the plot and action in True Boo are direct lifts from the Fleischer cartoon Christmas Comes but Once a Year -- released in 1936.

By 1956, the end was in sight. Famous was liquidated, then revived as Paramount Cartoon Studios. Its many characters were sold, with rights in perpetuity, to Harvey Comics. Paramount severely slashed the budgets for new cartoons, and a similar move occurred with personnel. Finally, production stopped on the Popeye shorts. The fall of the house of Fleischer was complete. No Famous cartoon, in the entire history of that studio, ever garnered an Oscar nomination. Unless one was a comicbook aficionado, Little Audrey, Herman and Katnip, and Baby Huey faded into obscurity.







Comments


Ray: It is always welcome when fans and readers come along to add details that I can't wedge in due to word limitations: there is only so much information I can pack in without sacrificing analysis, so thanks for filling in on the Harveytoons logo. I do however, continue to contend that the Paramount output were "A" list cartoons. Their budgets were actually generous, and the studio's talent level was quite high. Take a cartoon like "Ghost of the Town" (1952), with it's sophisticated backgrounds, fine animation, and detailed incidental characters, and then compare it to any contemporary Terrytoon. Although the typical content of a given Harveytoon may have not been stellar, these were first-class cartoons.
Martin Goodman (not verified) | Wed, 01/10/2007 - 01:00 | Permalink
An important detail missed in the story is how the Famous Studios cartoons acquired the name "Harveytoons." This was the result of Paramount selling the library to Harvey Publications in 1959. While Paramount had licensed the comic book publication rights to Harvey, their sale of the films created the awareness level we now have due to their television exposure that beganon Friday nights in the fall of 1959 on ABC's "Matty's Funday Funnies," sponsored by the Mattel Toy Company. The original Paramount trademark footage and copyright references in the title frames were replaced with the Harvey trademark and copyright signature, which is what survives today. The Jack-in-the-Box opening was originally used for the Paramount theatrical versions of the Noveltoons. The "Jack" was slightly redesigned for a more modern look, and the Paramount trademark on the front of the box was replaced by the Harvey "H", with the Truck Out to the full view of the Jack popping out holding cutout letters spelling "Harveytoons." This replaced the original folded cutout letters that said "Noveltoons," and was animated by Famous Studios for the film package sale. It was ironic that Paramount continued offering black and white cartoons longer than any of the other major studios by the 1940s. The change to all Technicolor resulted in late 1943 with the first POPEYE one reeler in color, HER HONOR, THE MARE(1943. This is also when the NOVELTOONS began with NO MUTTON FOR NUTTIN'. Clearly by 1944, Famous was on a level of high production value, reaching their zenith during the period 1944 and 1948. It is the post 1948 period that is the subject of Harveytoons since the Paramount/Famous cartoons made before 1950 with the exception of POPEYE were sold to U.M.& M. TV Corporation, later to become NTA. Many of the pilots for these "Harveytoons" are contained in that group, which have largely fallen into the Public Domain. This includes THE FRIENDLY GHOST, the first CASPER, SANTA'S SURPRISE, the first LITTLE AUDREY, and QUACK-A-DOODLE-DO, the first BABY HUEY. The story of Famous Studios replacing Fleischer Studios has been told endless times in an over simplification of a number of complicated issues having less to do with an indebtedness to Paramount, but more with actual accounting mismanagement associated with the expiration of the Fleischer license for POPEYE. Sam Buchwald was the Production Manager of the reorganized Famous Studios. He was not the head. Seymour Kneitel and Isidore Sparber were appointed heads, after being production unit supervisors under Fleischer. The story for THE FRIENDLY GHOST appeared in THE SATURDAY EVENING POST, and the rights were bought by Famous. Kneitel and Sparber did not have to sell the idea to Buchwald, but to the management of Paramount's short subject division. And while Seymour Kneitel had done story work, his fuction was as Head of Production and Animation Director, not Storyman. The illusion that the Famous cartoons were "A" productions is just that, an illusion. When Paramount acquired control, it was apparent that they were not interested in putting a lot of money into the operation. This comes from Seymour's son, Tom, who has vivid memories of the type of environment his father worked in. While the attempt was to put the value up on the screen, the studio was very basic in terms of facilities and furnishings compared to the Fleischer operation in Miami. There are other signs of "economizing" from time to time, finalized by their ceasing the licensing of LITTLE LULU in favor of their own version known as LITTLE AUDREY. Famous Studios was one of the two remaining theatrical cartoon companies operating in New York in the 1940s and 50s, with the Van Beuren Studio having closed in 1937. The other was Terrytoons, and by comparison, the Famous Studios would have had a "A" picture quality to them. But they were an East Coast product, not a part of the "Hollywood" scene that included the cartoons of WARNER'S, MGM, LANTZ, and DISNEY. Famous Studios cartoons succeeded in looking beautiful on screen regardless of their elements of pale imitations and sometimes even timing--the results of economic pressures to use formula over experimentation. In all, it is the surface impression of charm and affection that makes the cartoons worth considering. Aside from some routine entries, they were consistent in being professionally produced with beautiful art elements, nice animation, and wonderful musical scores by Winston Sharples, a much overlooked figure in the history of cartoon film music.
Ray Pointer (not verified) | Tue, 01/09/2007 - 01:00 | Permalink
What struck me about your piece, Martin, is that the Famous pictures were "A-budget" pieces. That never quite occurred to me, and my assumption was that they were "B" pictures. Thinking back on it, you're right - the production values in terms of animation, layout etc., were all there - but there was something missing. I'm thinking it was the repetition of stories that made them feel cheaper - a kind of transparent formula. Other cartoons had formulas - Road Runner's, Tom and Jerry's, etc., but most of them had a way of seeming like a "new twist on an old formula." with Farmous shows, "the new twist" just didn't seem to be there. Weird...
G. Brian Reynolds (not verified) | Sun, 01/07/2007 - 01:00 | Permalink

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