Disney: The Evil Empire?

From cutting-edge TV commercials to blockbuster movies and back again, The Mill has become one of the top five VFX studios in the world.
Posted In | Magazines: AnimationWorld | Columns: Dr. Toon

Beginning in 1989, the Disney animation studio has produced some of the best films in the studio’s history. The Little Mermaid, Aladdin, Beauty and the Beast, and, more recently, Lilo and Stitch are new classics of American cinema. Even less than stellar efforts such as Hercules and Pocahontas easily outstripped the competition until DreamWorks showed up, and that company has a long way to go to usurp the Disney legacy. Disney is not the premier animation studio because shamans in Eisner’s pay have been sticking voodoo pins into Richard Rich or Don Bluth. Disney animation has been, and remains, extremely proficient at what it attempts to do. Disney also participated in studio team-ups that produced gems like Who Framed Roger Rabbit, and it was under the Disney aegis that Pixar was able to stun the world with the Toy Story films, Monsters, Inc. and Finding Nemo. Although the companies may soon be parting ways, the benefits to both (and audiences) have been tremendous.

The diversification of that same entertainment has led Disney to venues of presentation that no other studio has attempted. Disney has made use of contractual arrangements with the IMAX corporation, (headed by the son of ex-Disney savant Ub Iwerks), in order to present its films in six-story, surround sound glory, just as Walt would have wanted. Disney has parlayed other animated films into successful ice shows and Broadway presentations as well. This appears to represent successful entertainment more than successful attempts to enforce a conservative hegemony or further some gay/feminist/anti-religious agenda.

Speaking of diversification, despite the many howls of those who hate the dubs, the music or just the company, Disney has been instrumental in distributing the works of Hayao Miyazaki throughout the U.S., giving them a popularity that they might not have enjoyed without going into general release. One such masterpiece, Spirited Away, even bested Disney’s efforts at the Academy Awards.

After a brief period where Disney’s DVD releases were so penurious in terms of extras that “original disc art” was touted as a treat, the company changed its approach and began including voluminous amounts of material that added greatly to the enjoyment of the features. Many of Disney’s greatest animated works of the Golden, Silver and “Silicon” Ages now come as “Collector’s Editions,” featuring separate disks that offer detailed and often fascinating segments including deleted scenes, interviews and insights into production.

Compared to the amount of current material on DVD featuring classic and popular cartoons from other “Golden Age” studios, Disney comes off quite well. DVDs such as the Silly Symphony compendium or the acclaimed Mickey Mouse in Color/Black and White compilations were gifts to animation aficionados. Say if you will that these “Collector’s Editions” are a ploy to make greater profit. The product appears to be well worth the extra price.







Comments


i consider disney an evil corparation thats turned out pure crap since the 90s ended.

Anonymous (not verified) | Wed, 10/12/2011 - 13:28 | Permalink

I've always disliked Disney characters, even when I was a little girl (I'm a pensioner now). I brought up five children, hopefully without influencing them too much. None of them liked Disney characters either. On a more earthy note, there's something which makes me quite uneasy about adults dressed from head to foot as animal film characters, hugging children and bouncing them on their laps. I don't think the hatred of Disney is due to jealousy, I think it's due to some inherent, intuitive, subconscious awareness of the 'not-rightness' of the whole Disney empire and it's creepy, ominous characters........

Anonymous (not verified) | Fri, 02/05/2010 - 11:00 | Permalink
I went to www.anomalies-unlimited.com/Disney.html Ive seen enough to permanently BAN all disney ? related film objects or words ie. Mickey mouse,donald duck, even flubber. down with pedophiles & down with walt. gooday
josh edge (not verified) | Sat, 02/21/2009 - 01:00 | Permalink
This article really says it all. This is one objective and open writer, and he is great at what he does. I am not surprised by the responses either. Most of the people who think Disney is all "child stuff" has some sort of complex that makes them afraid to tap into that beautiful child-like innocence, and probably insults Disney because it makes them feel better, "Not a sissy". Besides that, Disney's art and music is beautiful, timeless, and if people really listen to that beauty and actually look at the ART, they will be surprised. I think if you are going to any extreme on Disney, then you must do that with everything. Never watch any cartoons. Don't listen to any music or go to amusement parks. Who wants to live their life in a box? I don't. Life is fun, enjoy it. You don't have to agree with your friends just because you like them. Go watch a Disney movie. And actually listen to the story. They all deal with happiness, love, greed, hate, broken families, death, etc... How fairy tale is that? Don't follow the crowd... I think that Disney ROCKS at EVERYTHING they do.=]
Amanda (not verified) | Sun, 08/03/2003 - 00:00 | Permalink
I think you’ve got it all wrong. People don’t hate Disney because they’re jealous of its success, or because it has a hidden political agenda. People hate Disney for other reasons. 1. Disney is ubiquitous. I don’t like Disney’s movies. Many people don’t. But because the company is so large and successful, I can’t get away from them. I turn on the TV, and there’s an ad for their latest product. I go to the movies, and there’s posters and trailers. I go out to eat, and there are toys and cardboard cutouts everywhere. After a certain point of saturation, I want to say, “Look, assholes, if I’m not interested in the premise of *Finding Nemo*, spamming me everywhere I go isn’t going to help your cause.” Of course, I’m not the target audience of their product, which brings me to my next point-- 2. All their movies are the same. They’re all corny, childish, cartoonily-drawn fairy-tales that are targeted at children and families. That’s fine if children and families are the only ones who have to cope with the marketing and the hype, but the rest of us have to live with it too. Of course, Disney does do other things--if I understand correctly, it owns Miramax, which makes Quentin Tarantino movies--about as un-Disneyesque as you can get. But this article isn’t about why people hate Miramax--by and large, people don’t hate Miramax. It’s about Disney. If Disney had made *Pulp Fiction* under the name “Disney,” it probably would have horrified families who went to see a nice, clean-cut Disney movie, but on the other hand, it would have demonstrated that Disney can make things other than kiddified garbage. 3. Disney deserves to be held to a higher standard. Disney is a corporation, and its behaviour is not unusual for a corporation--but since Disney sells itself as the receptacle of all that is nice and good and loving, it leaves itself open to more thorough scrutiny than your average corporation. So when I find out that Disney theme park employees are treated badly, I feel Disney has cheated somehow. In closing, I’m wary of anyone who stands up for a person or company that is already strong and successful. You’re something of an exception, Martin, in that you speak as an animation fan who happens to like Disney’s movies and doesn’t feel that they deserved to be hated--a valid view. I might find myself on the same side of the fence as you when it comes to my defense of the “half-hour toy commercials” of the eighties that I love (*Transformers*, and so on). Eventually, your article did persuade on some points; however, those first two paragraphs came off kind of fascist, as if you were saying, “Disney’s big and strong, so I’ll stand up for them, and call everyone else a loser.” In other words, what *Mr. Show* called “Worthington’s Law”: If someone makes more money than you, he’s better than you and therefore above criticism.
Michael Morbius (not verified) | Fri, 07/25/2003 - 00:00 | Permalink
Excellent article and in showing that Disney is perceived by both the "left" and the "right" as promoting the views of the other side Disney is probably right where it should be. Smack in the middle and representing the views of the silent majority.
Walt (not verified) | Thu, 06/26/2003 - 00:00 | Permalink
Your ideas are naive and clearly out of touch with those in the industry. Be sure to brush your teeth after you are done kissing Disney's ass :)
Terry Bleckmein (not verified) | Thu, 06/26/2003 - 00:00 | Permalink
Thank you for being one of the few level headed writers left in the journalism world. I appreciate your effort to examine both sides, and emphasizing that a person should make up one's mind on their own, instead of going with "popular" opinion. Many people have shamefully forgotten the point of a free market economy. Yes the Walt Disney Company has made some horrible decisions, especially the direct to video sequels. But they are a family entertainment company plain and simple. I certainly hope they will continue to be on top, and I laugh in the face of the insane fanatics who believe they have a hidden agenda.
Dani D (not verified) | Wed, 06/25/2003 - 00:00 | Permalink
I guess this is all part of life. In general, when you show some potential, jealous,insecure and fearful people around will start their nonsense about you. When you are one of the good ones, people still 'slash' at you. When you are successful, same thing. Make that into groups of people, it's still the same. It sounds very 'doom and gloom' but it's all about people, about the human psyche... and it happens all the time, it's life. Nice article though...
HH Tan (not verified) | Wed, 06/25/2003 - 00:00 | Permalink
Thank you Dr. Toon for your very inciteful review on the two books about the evil empire. I am like you, I have not always agreed with all of the Honchos at Disney decisions, but I would be the first to defend those decisions. I feel that they are aiming their target audiance for the rich too much but that is their decision. The idea that they have some evil plot going can only be made in the US, but I don't believe it for an instant. I was ready to agree with the authors before reading your column but now I would have to as I said agree with you. The proof is in the pudding as the old saying goes and you can't argue with their success either, those that do have to be jealous I fear. They seem to be experts at reproducing success and that is a business decision when you boil all down too. Dale Varner
Dale Varner (not verified) | Tue, 06/24/2003 - 00:00 | Permalink

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