Deconstruction Zone — Part 2

Dr. Toon continues to take on the deconstructionists about the things they read into classic cartoons.
Posted In | Magazines: AnimationWorld | Columns: Dr. Toon

Dennis doesn’t think Ren and Stimpy are gay, but rather they parody heterosexual relationships. Creator John Kricfalusi, however, outed the characters. The Ren & Stimpy Show © Viacom International, Inc. All rights reserved; Kricfalusi photo courtesy of Spumco.

As Dennis goes on to delineate the “Heterosexual Wasteland” of cartoons into the decade of the 1980s he notes that “most cartoon characters had become aggressively heterosexual.” He offers He-Man and the Masters of the Universe, Strawberry Shortcake, Lady Lovelylocks and G.I. Joe: A Real American Hero as examples of “gender-polarized, girl-or-boy crazy” cartoon fare (Actually, it would be hard to think of examples in which cartoons had less heterosexual content: romance was almost always jettisoned in the service of bang-em-up action or cutesy cooperation). He then offers Steven Spielberg Presents Tiny Toon Adventures and Steven Spielberg Presents Animaniacs as examples of aggressively heterosexual cartoons rife with preoccupation about dating and sex, with occasional outbursts of outright lust.

Again, a history lesson is in order: Every single example Dennis mentions in the first unlovely group originated as a toy, doll or merchandised figure prior to airing as a cartoon. What really happened here was resultant of Ronald Reagan’s deregulation policies and subsequent relaxation of Federal Communication Commission rules and guidelines. FCC chairman Mark Fowler gladly allowed extended toy commercials to rule the airwaves both on networks and through the syndication market.

Pushing an “aggressively heterosexual,” or even implicitly anti-gay agenda was likely the last thing on the minds of executives at Mattel or American Greeting Cards. As for the fare produced by Spielberg, that long-time fan of classic cartoons simply recreated the manic, hypersexual shorts of Clampett and Avery using a talented production team and a well-worn template. If cartoons had indeed become “aggressively heterosexual” in response to increased awareness of gays, why then did attempts to revive Betty Boop during the 1980s fail? Was she not iconic enough as symbol of heterosexuality? Incidentally, might there be an agenda behind calling this era a “heterosexual wasteland”?

It is particularly bothersome that these alternate explanations are not considered, apparently in the faith that amorphous codes and signifiers operating at subconscious (or even conscious) levels hold greater validity in terms of cultural meaning. When beliefs become dogmatic, the most scholarly research tends to suffer. Reconceptualizing the history of television animation from 1957 through the present as a constant shifting of homoerotic and homophobic tides may be an intriguing thesis, but in the final analysis, the flaws in such a postulation prove fatal.

This is not an argument denying the merits or even existence of gay cartoons; J.J. Sedelmaier and Xeth Feinberg have already proven that blatantly gay cartoons can be as funny and entertaining as any produced by straight auteurs. My difficulty lies in the fact that if anything can be subjectively coded by anyone, then Yogi Bear cartoons can also be interpreted as fascist, imperialist, hegemonic, antifeminist, pro-ecology — whatever any ideologue wishes to construct out of them. That is, if the “right” signifiers are available and it is claimed that the context is “ambiguous” enough to allow free play. There may be the assumption that since animation is basically fantasy; the genre is ripe for projection, symbolic and iconic attachment, or hermeneutic acrobatics, but what happens when immutable facts puncture the ideology?







Comments


Wow, Dr. Toon! You sure say a lot of dazzling things. I don't know if it's the sources you listed, but there seems to be a strong interest by academics in finding sexual references in cartoons - especially American cartoons intended for children. Most of the cartoons mentioned were created after the 1970's, when educators, psychologists and other professional meddlers started taking intense interest in the content of children's programming. It's amazing and interesting to see the content that they either ignored, slipped under their radar, or they permitted with elaborate rationales. For instance, in its genesis "Ren and Stimpy" was fully supported by Nickelodeon, a network known for its scrupulous examination of the content of kid's programming. For parents concerned about much of the content of the shows - the poop and fart jokes, and the extensive use of buttocks in cartoons like "Powdered Toast Man" - the board provided assurances. A typical statement would be "It's reasonable for children to be curious about such things, it's a natural part of life, and we must make children comfortable with their own bodies and its processes." Without knowing the individuals on the board intimately, it would be only speculation to say they were simply offering excuses for the network's most popular program. Or that they seriously believed what they said, and were deluding themselves about the material in front of their eyes. Or (my personal choice) that they fully accepted the flavor-of-the-month in psychological theories. I know this: the academics quoted in the articles will be picked up and quoted out of context by people who want to censor kid's entertainment - if not all our entertainment. All entertainment media have to contain content about sex, violence, relationships and the like. That's what the humanities are about - they're examples of what it is to be human. This point is often ignored by people who want to censor, especially the parent groups with the loud voices and the burning firebrands. The point of those consultants was to try to control the messages sent by cartoons intended for kids, to make sure they were not receiving hurtful ideas. Not ban such content entirely. There have been many kid shows, animated and otherwise, that trumpet their "harmlessness" to children. I once saw a sales brochure for the puppet show "Gigglesnort Hotel" that had the main character yelling out "NO VIOLENCE!!!" It didn't say the show had any virtues, like it was entertaining or had likeable characters - which in my experience, it didn't. It was what "Gigglesnort" didn't have that was supposed to be its selling point. It was an exercise in negativity. Given the current environment, we're probably headed for a new round of such shows, animated or otherwise. And the kids will find them boring, since these shows ignore or hide aspects of life that the kids know really exist. And they'll hunt down the older, non-censored cartoons (assuming they're not all burned in a torchlight rally) and wait for some new, courageous cartoon series to cut loose again.
Thomas Reed (not verified) | Thu, 04/01/2004 - 01:00 | Permalink

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