Atomic Betty: Defending the Universe and Trying to Find a Home on TV

So you think selling a show is easy? Martin "Dr. Toon" Goodman goes behind the scenes of Atomic Cartoons to see how much work and time goes into getting a show off the ground.
Posted In | Magazines: AnimationWorld | Columns: Dr. Toon

A superhero for our times: Betty as dreamy student by day; Defender of Justice against all evil until bedtime. All images © Atomic Cartoons 2001.

"Intergalactic Rocket Jockey" and "Legendary Defender of the Universe" might not seem like titles one would pin on a small, red-haired moppet from Maple Street, but this sweet little girl is not what she seems. She may spend her time lost in daydreams or the pages of a sci-fi novel, but whenever galactic peace is threatened she answers the call as -- Atomic Betty! Rocketing through the universe in her star cruiser "Blinky," Betty, along with her companions Sparky the Martian and her faithful Robot X-5, fight for justice. Commander-in-Chief Admiral Degill of the Galactic Council must depend on Betty and crew to defend 4556.33 worlds against evil menaces such as Supreme Emperor I-Q of Lynxia -- well, at least until Betty's curfew kicks in...

An Atomic Mission
If young Betty is a dreamer, she follows in the footsteps of her creators. Mauro Casalese, Olaf Miller, Trevor Bentley and Emmy Award-winner Rob Davies spent their formative years working their way through various jobs at Warner, Disney, Nelvana and DIC. Among other projects, the foursome worked up the online series Space Cadets for Studio B Productions. In February of 1999, Casalese, Miller, Bentley and Davies founded Atomic Cartoons in Vancouver, British Columbia, and by mid-2000, Atomic was one of Canada's busiest animation studios, providing services to such prestigious clients as Film Roman, Cartoon Network, Warner Bros. and Sunbow Entertainment. In less than a year the young studio turned out pre-production on over 100 hours of TV animation including work on Milo's Great Adventure, Edd, Ed, 'n' Eddy, and Courage the Cowardly Dog. The Atomic team also launched a popular series of Web Cartoons, Dog in a Box With Two Wheels (which initially premiered on the Honkworm entertainment Website). Co-founder Olaf Miller informed Playback magazine (4/5/99) that, "The goal of the shop is to move into the proprietary production arena, developing shows for other studios and developing its own concepts." Here were new worlds -- and galaxies -- to conquer.

The conquest began soon after Atomic Cartoons was established. "The first drawings of Betty were done in mid-2000," recalls co-creator Trevor Bentley. "We were still at our old space when Rob (Davies) and Mauro (Casalese) first came up with the concept to do a show about a little bundle of energy. The concepts for the overall idea behind the show developed quickly. As I remember it, Rob coined the name -- it was a reference to a surfer/mountain biker term for a girl who tears it up. All four of us worked in a developmental capacity on Betty. After the initial style of character was set, Mauro and Rob did the bulk of the character design. Mauro initially sketched out a few designs and Rob threw a few in there as well. Eventually we decided on the basic character we now have."








Comments


"Atomic Betty" seems to be a fun cartoon for children and adults alike. Youngsters can relate to sitting dreamy-eyed in school, wishing to be somewhere else...been there, done that. Adults can enjoy the subtle humor of characters' names like General DeGill; Maximus IQ the "overload" of the galaxy; Sparky, the "little green man" from Mars who is Betty's faithful sidekick; and Percy (or is that Purr-see) the family cat who accidentally stows away on Betty's space ship and seduces the arch-villain. With the use of classic animation techniques and tricks, Betty is sure to be a hit. Looking forward to the toys and books.
Kay (not verified) | Fri, 09/03/2004 - 00:00 | Permalink
Indeed, we had not found anything new/fresh in american TV animation for adults in a long while. The adult animation market is becoming huge and yet america lags behind in delivering. From Japan all this exciting animation came though unfortunately filled with explosions and shoot outs- Cowboy Bebop was probably the best. So, we created "strange frame" and now are shopping for an agent. Most of the broadcasters will not take calls from producers. They only talk to agents. The difficulty is finding an agent that is saavy when it comes to innovative animated programming. Our show is mostly a rich tableux that relies on atmosphere and art, rather than fenetic kinetic motion which is so prevalent today. I like to think of it as a sci-fi balinese puppet dance. The show is targetted at older teens and adults who would like a story/dialog driven series, rather than another shootout. So we struggled and promoted and called and e-mailed and finally got some one of the top agents in Hollywood to look at the DVD and script. They liked it, said it was very creative, but did not think that a "younger" crowd would watch-ie they watched the DVD, but never read the printed materials! [Our promo pack included a good deal of information about our target market of older teens/adults] Make sure when you are pitching a show that all the materials are going to get reviewed. Do not assume that these very busy execs will pour over each item to gleen all the information before deciding. Good luck yall! Shameless plug- check out www.strangeframe.com for some of what we put together.
GB Hajim (not verified) | Wed, 05/15/2002 - 00:00 | Permalink
Finally...something constructive on this post-a-comment page! Thomas has the right idea, although his solution to the current state of animation might be a tad over-simplified and next to impossible to implement. I don't know this Thomas fellow from Adam, but it seems his heart is definitely in the right place. Many independents and smaller shops are chipping away at the mold and working hard in a 'David and Goliath' fashion at creating their own shows. I think this is a very positive thing that should be encouraged, not discouraged. With regards to the back-stabbing comments, Thomas couldn't be more correct. Given the current state of animation in North America, it's in everybody's best interest to keep the creative ball rolling and to not resort to slamming each other on message boards and in chatrooms. It's a little too easy to do that as it requires no actual thought or energy. A proactive approach is, of course, a lot harder. If you don't like what you see on the screen, sit down, put your pencil to paper, get the creative juices flowing, and come up with something better. Talk is cheap. To quickly write something bitter down on a 'post-a-comment' page just to blow off some angst-ridden steam doesn't benefit anyone. In defence of the look of Atomic Betty (not that it really needs defending), it's pretty hard not to be influenced by great cartoons, past or present. Nobody said that Betty wasn't trying to get a bit of the Anime, Chuck Jones' cartoons, UPA cartoons, Dexter's Lab, or Power Puff Girls' look in it. These are all examples of terrific animated shows...who wouldn't acknowledge that? The Atomic guys are obviously big fans of good cartoons and the AWN article makes that pretty clear. Also, I know the Atomic guys personally, and although they may not be 'geniuses', they ARE extremely good-looking. Especially that Rob fellow.
Annon Amuss (not verified) | Mon, 04/01/2002 - 01:00 | Permalink
Mr. MicDiddy, you go girl!
Jaded McBitter (not verified) | Fri, 03/22/2002 - 01:00 | Permalink
It took HOW many creative "geniuses" to come up with this? Give me a break. This looks like a couple of chimps threw together the power puff girls and dexters lab and shat it back out.
micdiddy obrien (not verified) | Thu, 03/21/2002 - 01:00 | Permalink
Dawk is right. I watched the Atomic Betty animation short and then compared it to Dawk's Stone Clone site and there is no comparison! Dawk is obviously the one with all the talent. I urge AWN readers to take the Stoned Clone challenge and compare for themselves.

Although there was no real animation to speak of on Dawk's site and no actual story development, his skill at sculpting meat into characters is truly a unique gift. An artist with this skill and vision is just what my company, Mangrove Anime, is looking for!

We have a show called "Meat Characters" about a little meat-boy named Maximum Meat Monroe who travels deep into a large man to find his meat friends trapped inside him. This is the kind of originality Dawk and I are talking about!

Dawk, if you are reading this, please contact me and we'll sign you on ASAP, Baby!
Jimmy Meat-Characters (not verified) | Tue, 03/19/2002 - 01:00 | Permalink
FACT - You sir, are seriously f**cked in the head. Atomic Betty OWNZ and you know it.

- Peter Stiffer
Peter Stiffer (not verified) | Tue, 03/19/2002 - 01:00 | Permalink
tisk-tisk-tisk....how SAD, to see this article ..lauding the works of "atomic" folks in b.c. if these people only knew..how bad a concept they have developed...COMPARED to ANY new concepts which will be soon comming to light! first- trying to make thes badley "knocked-off" characters look like "animie"..is sickining! the japenese are not going to be happy-seeing their art form "plaguerized"! and animie is ALL-OVER the place! next- the main character LOOKS like "betty-jetson" right down to the skinny body and hair! are these dudes on canadian ganja!? the "giant" ..looks like a knock-off of a recently produced "iron giant" production,which was another knock-off of a former "GIANT" film. did phil roman..."smoke" somthing ?...from canada..with these dudes-while deciding to "do the production" with them?? and the story "premise"!!! baarrfff!!! it is so redundantr-right down to the actual words..of star wars "jargon"!!! she has a "MARTAIN"?????!!! companion?? EH ? EH? EH? is that an "origional" concept?? then these dudes proceed to "knock-off"..chuck joneses stuff...by saying they admire him??!! if this is ALL...phil roman has seen latley...AS the best concep...then phil is to blame. what a waste of talent-as the rocket folks are talented-for sure! i have developed 0ver 200 characters-single-handedly,for my project and i can literally ...KICK-ASS on this .."crap" everyone calls "the best concept" when will hollywood get their heads screwed on -enough to actually..FIND these new concepts. they sit in their ivory palaces-thinking every one will come "to them!" animation blast just did an article on my characters and did i get any "CALLS" ...from roman-pixar( steve jobs picture+article was directly below my new-concept-article-on the blast) and it is like jerry beck wrote me...after i sent him an e-mail,asking him.."do you think there are any VISIONARIES..left in hollywood-who would be interested in my project?" jerry was kind enough to e mail me back...saying "forget it, you may as well do it yourself-as there only a bunch of IDIOTS, left in hollywood!" the really sad rip-off is for the audiences to be DENIED some wonderful new concepts..simply because hollywood...IS_NOT LOOKING for origional concepts! i probably have to do my concept -myself-...but when you the audience sees my characters on the big screen...keep in mind what i am talking about...YOU are being MANIPULATED! and I..can prove it.

dawk
dawk mc farlane (not verified) | Tue, 03/19/2002 - 01:00 | Permalink

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