Disney’s Animation Cash Crop — Direct-to-Video Sequels
Blinkoff underscores DisneyToons commitment to 2D animation. Elliot and I we were animators on Beauty and the Beast, Aladdin, Lion King we started in 2D and we have a certain responsibility to it. Contrary to the popular belief in the animation world, Bour adds, Disney has not given up on hand-drawn animated movies.
Bour seems well aware of the sequels need to explore new territory. When we were first coming into this division we felt that films like Pocahontas II and Hunchback II were kind of going through the motions. Sharon has a great vision and she pushes us to do things that are more interesting and more creative; we really strive to create different kinds of sequels not just this happens exactly after the last movie. The only way this division is going to stay successful is to give the audience something that makes them want to continue buying these kinds of videos. Or as Blinkoff puts it, We stand on the shoulders of the first one and make something fresh and new.
Even so, he points out that the biggest animated film of all time was a sequel: Shrek 2. People think of sequels and they roll their eyes, but every Star Wars fan will tell you that The Empire Strikes Back was a better movie. So even though youre making a sequel, the new things youre doing will make all the difference.
Other ideas in development at DisneyToon Studios include a non-TV pilot Cinderella III (built around the stepmother using the fairy godmothers magic wand to turn back time) and a rumored plan to free Mickey Mouse from his corporate icon status with an edgy yet true-to-his-roots CGI update. An announced, promoted on video and then-shelved Dumbo II from longtime DisneyToon producer Jeannine Roussel may still see the light of day. There were story issues, she explains. We hit a little bump with it so we put it back in the oven to bake a little longer until we feel like its ready.
Ive been faced with a lot of those ethical challenges of taking a classic like Lady and the Tramp or The Lion King, Roussel continued. Theres a weight and gravity to making a sequel to those kind of pictures. I dont want to use the word tiptoeing, but you approach a project like a Bambi or Dumbo sequel with a certain amount of reverence.
A Roussel project currently in production is guaranteed to generate a good deal of interest (and in all likelihood, no small amount of skepticism) a Peter Pan inbetween-quel exploring Tinkerbells adventures in Pixie Hollow with an assortment of fairy girlfriends. Whether or not Tinks own story captures the original movies spirit while taking it in a new direction will, like any other Disney DTV sequel, remain a mystery until the disc is spinning away inside your DVD player.
Joe Strike is a NYC-based writer/producer with a background in TV promotion and a lifelong interest in animation. He is writing a childrens novel.





















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