Summer 2013: Sizzling VFX Hot Spots
McLaren F1 Tooned 50 “Episode One - A Night to Remember”
London-based Framestore created a second series for Tooned to help celebrate the F1 brand's 50th anniversary. Tooned 50 recreates the history of McLaren's cars and the champions such as Alain Prost, Ayrton Senna and Mika Hakkinen. The series also introduces a new character—a mysterious old mechanic, and features guest appearances from F1 legends such as Murray Walker, alongside Tooned's original cast of Jensen Button, Sergio Perez and Professor M.
“Using a high-end CG route means we can tap into McLaren's impressive heritage whilst recreating its legends in a contemporary way that engages youth audiences,” commented Framestore's executive producer, Simon Whalley. “This quality approach also means that the content feels more like watching a credible TV comedy series, so the marketing messages get baked-in in an engaging but unobtrusive way.”
The story follows our pint-sized hero’s imagination through different scenarios she and her dad could have if he would only let her stay up for a cookie or two. Live action grounds the scenes in a cinematic reality while overlaid typography and illustration visualize the imaginative elements of her song.
“We wanted all the inconsistent but endlessly fascinating actions and imagination of children to come through — fits, cuddles, deviousness,” commented Psyop Creative Director, Todd Mueller.
Xbox/Ryse: Son of Rome “Explosion” game trailer
For the E3 Launch of the Xbox One flagship titled RYSE: Son of Rome, agency twofifteenmccann turned to Ntropic to create the visual effects and production of the full CG experience. The trailer titled Explosion, was technically challenging to execute from a design and construction point of view. Creative Directors Andrew Sinagra and Nate Robinson offer an inside look into how Maya and Zbrush were utilized to build all of the fragments and storytelling dioramas.
“Finding a new way to tell a story about ancient Rome is a challenge to say the least,” said James Robinson, Executive Creative Director, twofifteenmccann. “Ntropic and immaterial helped us develop an idea that was utterly unlike any we'd seen before, and then completely surpassed our expectations in the execution.”
Jarritos “Glass Blowers”
APES “APES: A Project of the Conservation Trust”
Ogilvy & Mather Chicago and MassMarket collaborated on a compelling cause-marketing spot from director Paul Dektor and production company Cartel for APES, a branch of The Conservation Trust. Aiming to raise awareness for wildlife conservation, the project stresses the importance of protecting all primates and giving every endangered animal equal attention.
Shot from the perspective of a secluded observer, the camera follows a lumbering gorilla through the wild when it happens upon a deserted paint can and brush. Covering its face and torso in white, the ape is transformed as the screen cuts to the words, “If I were a panda, would you save me?”
MassMarket helped create a realistic approach to the spot by seamlessly tying all the elements together from modeling and painting to composing and editing. “We had to make it feel like the gorilla really painted himself,” said MassMarket Head of CG, Dean Robinson. “We hand painted over a lot of the shots and then projected it in Mari to touch up the finer details.”
Blue Moon “Brewmaster’s Inspiration”
The Integer Group and Los Angeles-based Moo Studios have taken the classic concept of the pop-up book to new artistic heights for the latest installment of the “Artfully Crafted” campaign for Blue Moon Brewing Co. The spot is the third in the campaign series that speaks to the detailed care and artistry that goes into every handcrafted bottle.
“Brewmaster’s Inspiration” was shot at Moo Studios’ 5000-square foot LA stage using meticulous stop-motion, featuring Blue Moon Brewmasters Keith and John. The completed spot sees the notebook transformed into an illustrated picture book, each turn of the page presenting various environments to depict the inspirations behind the beer’s flavors.