Cartoon Movie: Supporting the Industry in the EU

Bob Swain reports on the continuing efforts of Cartoon Movie as a facilitator of animation technology, finance and development in the EU.
Posted In | Magazines: VFXWorld

"Cartoon Movie has been a tool for the European producers -- a tool to show what they want to produce. It is an excellent shop window. But the Cartoon Masters are also important because through them we have tried to give producers all the information they need about various aspects of using CGI -- the software, the logistics, studio costs, training for animators, the new jobs and costs of CGI production compared with traditional methods.

"Cartoon Masters are very useful for providing information and above all giving an opportunity to meet with high level professionals from Europe and the States and discuss the making of their films -- both technically and financially. But Cartoon Movie is only a tool -- we don't help with creativity. It is a place where everybody can see what is happening and where everybody can make their own experience with the buyers."

Ariane Payen of Luxanimation, the Luxembourg studio currently working on Dragon Hunters, concurs. "They have had a lot of Masters for CGI animation. In fact, they are very good at promoting animation whatever the technique. Cartoon is there to give a structure to the animation -- and the most important things within Cartoon are Cartoon Forum and Cartoon Movie. There is a real European market now because of these events.

"But I wouldn't say that they have pushed CGI in particular -- that is something bigger than Cartoon. That is the market itself. But Cartoon was there to help and to provide the opportunities.

"There is no longer any kind of a war between 2D and 3D. Cartoon was always very clever not to enter that debate as to whether 2D or 3D was better. They allowed the market to decide. The market has now switched more toward 3D. I think that is largely because European producers wanted to keep control of the process. And 3D allows you to keep nearly everything in Europe."

Adds Cristobal: "With 3D you don't need such a big crew for a feature film. 3D has now overtaken 2D in Europe. 2D is now very hard to produce. From a business point of view, 2D is a very hard sell at the moment."

But it's not just a one-way street with some major 2D animation movies in production such as Lucky Luke at Xilam (France) and The Three Robbers at Animation-X (Germany).

In fact, Piers Godden, European representative of Toon Boom Animation, says he detects a rebirth of 2D in the industry on the back of developments in the technology.

"Obviously 3D has been very strong over the past few years. But so many of the 3D movies are of a poor quality compared with what you can do with 3D. I think 2D is now going through a resurgence," he adds.

"Most animation movies in Europe are made on a low budget -- €5 million at the most. I think that at that level you are going to get better results with 2D. With the new technology some major companies are looking at 2D again -- but digitally. The technology is what is behind it all. Over the next few years we will see 2D going completely digital. It is just a matter of getting the quality high enough for feature films.

"But it is not just about the technology. It is also about the skills base. It's the same with 3D. But 2D doesn't date so badly. A cheaply made 3D feature often looks awful after a while. 2D is by no means dead and in many ways it is actually stronger now."

"But European feature animation has certainly developed a great deal in recent years and Cartoon Movie has contributed a lot to that. You only have to look at the high number of movies being made compared with a few years ago.

Thus, feature animation is going from strength to strength because you now have the tools to animate digitally. Also, you can combine things with each other. It's not just cut-out animation any more. You are now combining all of these different digital techniques and people are learning how to put them together. When it comes to feature animation, you are starting to see some really good results coming out.

Bob Swain is an animation scriptwriter based at Sidewinder Films in the U.K. He has attended every edition of Cartoon Forum since it began in 1990.







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