These might include a job title, announcements to the industry press about your new affiliation with the company and flextime or telecommuting. Negotiable items that offset a lower salary but cost the company more might include a sign-on bonus, bonus based on profitability, performance bonus, stock, equity in the company, early raise review, health/life insurance, stock options, seminars, workshops, conferences, memberships to professional affiliations, comp time and relocation assistance, which could include help with a car lease/loan.

Salary negotiation can be tricky, but when you know your value by doing research, you can be confident and successful. As you negotiate, constantly remind the company of your value. View yourself as a product — you are selling yourself to the company. If an employer turns down your request for a higher salary level, remind him why you are worth the extra money by talking about your accomplishments, skills and qualifications. Remember that the person across the table is concerned with the bottom line. Show him how you can improve his, and you’re sure to improve your own.

Pamela Kleibrink Thompson, recruiter/career coach, will be teaching a class called Career Realities in the fall for 10 weeks at Gnomon School of Visual Effects in Hollywood. Students will learn about career strategies, including networking, negotiation tips and how to survive as a freelancer. Find out more at www.gnomon3d.com or call 323-466-6663..