Mad: Does My Mom Know I'm Watching This?

Rick DeMott chats with head writer and producer Kevin Shinick about bringing the iconic Mad magazine to the small screen.
Posted In | Magazines: AnimationWorld | Site Categories: Cartoons, Flash, Stop-Motion, Television, Writing

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Mad mag classic characters like Spy vs. Spy make appearances on the show.

RD: How has Mad magazine influenced the show?

KS: As I said earlier about how we put together an episode that's how we stake a show. We have a writer's room and when we're writing it, we just sit and try to come up with whatever we can find funny. After looking through the magazine and seeing what worked for the magazine and what can translate to television well and what is better staying with the magazine, at the end of the day you realize that if it's funny it will work. There is a category it can be put into. There are so many things that make us laugh in the room that we're going to make it Mad. We're going to make it Mad like. But that's probably because it was very funny. So it's not very difficult to make it like the magazine, because we're just sitting around trying to make ourselves laugh.

Some of the challenges have been good for us. At Robot Chicken I can do a kick to the groin or we could throw in bleeps or curse and stuff and say, "hey, that will be funny." But here I know that I can't do that, but in a good way it made me go back and think that I don't have to do that to be funny. I can make stuff funny on its own. I don't need to be crass. We just had a blast doing that. And as I said before this world it ripe for pickin' in terms of things to make fun of. We haven't had any trouble with that.

RD: You transitioned from acting to writing to directing. What was your first break into writing?

KS: As an actor I started writing some theater pieces in New York and doing one man shows. Those shows got people into the room. After that I wanted to do a one man show off-Broadway and I was meeting with these producers and on the way out, completely as a side note, they said, "You don't know anything about Spider-Man, do you?" And I was like "Actually I do." I was a big fan of the comics. They had the world theatrical rights to do the first stage version of Spider-Man and they hadn't seen any treatments they liked, so they let me take a crack at it. One of the great things about this, as a performer and as a lover of theater, I sat down and wrote a treatment knowing that this is Spider-Man and this is going to be the first theater experience for a lot of kids. And I just wanted to offer everything the theater has to offer. I wanted it to be funny. I wanted it to be a big extravaganza. I wanted it to be a spectacle. So I went and wrote this Spider-Man Live! show and it toured the country to 40 cities. It played at Radio City Music Hall. It was a really great experience.

On one hand it legitimized myself as a writer, but also writing more of my own stuff and coming to Los Angeles and getting hooked up with Robot Chicken and Seth [Green] and all them that was my big break into television.







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