Mind Your Business: Title Your Toon
We called the series Baby Ninjas. We thought it sounded really cool. It also describes our lead characters.
But, we ran into a problem with the title. When we were meeting with Fred Shaeffer at Porchlight he said he liked the look of the show, but thought the title made it sound like a one-joke premise. We had run into this concern in one other pitch. With Fred, we retitled the show with our character names, Luke & Reece Save the World.
Same art, same characters, same show description, new title. Now when pitch the show we no longer hear the concern that the show is a one-joke premise.
Titles do make a difference. What's your title?
Want more info on titles and pitching animation? Mark's Pitching Animation webinar with Max Howard replay is available online at http://www.sellyourtvconceptnow.com/seminar-max-pitch2011.html.
Mark Simon is an animation producer/director with more than 2,900 live-action and animation production credits. He is also the author of Storyboards: Motion in Art.