Tech Talk with Sony's Rob Bredow

Sony's new CTO Rob Bredow discusses cutting edge technology on Cloudy with a Chance of Meatballs, Alice in Wonderland and Arthur Christmas.
Posted In | Magazines: VFXWorld | Site Categories: 3D, Business, Films, People, Technology, Visual Effects

BD: And Arthur Christmas, the co-production with Aardman. Tell me about that.

RB: The show is starting in Bristol and then moving to Culver City, so we're going to be having Aardman artists working side-by-side with Imageworks and Sony Pictures Animation teams, so it's a truly collaborative effort. It's completely CG and it's going to have a great look. Anything Aardman does I just love anyway, but this one has a very unique take [on prepping for Christmas] and a very fun look. It's such a great opportunity for us to work with them. And for Aardman, this is particularly important. They have a particular way they want to work, they have a particular method of telling their stories and a workflow, so from a technical perspective, we want to make sure our pipeline supports the workflow that they want to accomplish. And even if that means adjusting our workflow a little bit, we want them to be comfortable. And we're really glad that we can bring a 1,000 or 1,500 shots in their schedule.

BD: Letting Aardman be Aardman.

RB: Absolutely: we can provide the scale, the infrastructure to handle it, but we want it to be their run of the show.

BD: And after working in Bristol, they will be coming here?

RB: Yes, their artists will be coming; the directors will be on site with the producers. My understanding is that in a few months, the majority of the work will be coming to Culver City.

Bill Desowitz is senior editor of AWN & VFXWorld.

 







Comments


Very nice article. Even for voiceover people liks us. Thanks.

Sprachaufnahmen (not verified) | Mon, 01/11/2010 - 05:04 | Permalink

This post is very nice,The town, for example, is the biggest town we have ever built for one of our animated films.And then the Jell O Mold was super complicated in rendering that...thanks

Website Design (not verified) | Sun, 10/11/2009 - 22:37 | Permalink

I thought it meant the article might be a bit technical, not just a bit of fluff commentary from a tech.
Apparently, AWN editors think it's the latter.
My bad.

Anonymous (not verified) | Thu, 09/24/2009 - 14:13 | Permalink

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