Heart & Humor: The 2010 Animated Oscar Race
This came out this year? That's the problem. Out of the three films DreamWorks released this year, its venerable franchise is the one everyone forgets. In general, the film was better received than the previous installment, but others hated it. It's in the game, but that's about it.
While Zack Snyder's photoreal owl epic had some admirers, none were more than lukewarm. It's another wide release that has been forgotten already. And this one came out in the fall.
It's the most expensive animated feature in Chinese history. It won't be nominated.
Academy members know this is a direct-to-DVD title that gets a quick theatrical run and then entered in the Oscar race to help the field going to five.
There are a lot of better films in the race than this one.
Yogi Bear has a better chance of being nominated. For a live-action/animation hybrid to break past prejudices it will need to be really, really good. So you understand why this film is the least likely to get nominated.