Outstanding Achievement in an Animated Television Commercial
Last year, Old Navy called on John Kricfalusi, the creator
of the original Ren & Stimpy Show to create a pair
of commercials for their Big Pockets and Flares Jeans. The
response to the first two spots was phenominal. Children
even wrote the networks asking for a TV series featuring
the characters they saw in the commercials. ASIFA-Hollywood
awarded Spumco's Old Navy Jeans commercials the Annie for
Best Commercial of 1998.
year, John K. followed up the jeans spots with a pair of
commercials advertising Old Navy Performance Fleece Pullovers.
In the boy's spot, Bug Boy enters into a toboggan race with
his pals. He whips out a rocket powered toboggan and takes
off into space. The rocket sputters to a halt, and he floats
back down to earth right on the finish line, using the hood
of the Boys' Hooded Fleece as a parachute. In the Girl's
Fleece spot, Roxy is having trouble keeping steady on her
ice skates. Just when she is about to give up, her fairy
goddog, the Curly Fleece Poodle comes to her aid, helping
her win first prize in a skating contest. Spumco is currently
developing these characters for a Saturday morning cartoon
series called The Heartaches.
© 1999 John Kricfalusi All rights reserved. "The
Heartaches" and all related characters and the distinctive
likenesses thereof are trademarks of Spumco, Inc.