Outstanding Achievement in an Animated Television Commercial
Directed by John Hays, this public service announcement
is one of four spots produced by Wild Brain for Levi's World
AIDS Day Campaign. Sensitive opens with a wide shot
of an animated 2D movie theater, with a live-action couple
locked in an impassioned kiss on-screen. The camera pans
around and we see an animated condom sitting in the theater,
watching the film with a bucket of popcorn. As the music
builds, the condom is overcome with emotion followed by
the title "Condoms are Sensitive."
All clips and images © Wild Brain.
All rights reserved.