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Outstanding Achievement in an Animated Television Commercial


Directed by John Hays, this public service announcement is one of four spots produced by Wild Brain for Levi's World AIDS Day Campaign. Sensitive opens with a wide shot of an animated 2D movie theater, with a live-action couple locked in an impassioned kiss on-screen. The camera pans around and we see an animated condom sitting in the theater, watching the film with a bucket of popcorn. As the music builds, the condom is overcome with emotion followed by the title "Condoms are Sensitive."



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