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ANIMATIONWorld Magazine

ANIMATIONWorld A Look at a Few DTV Sequels

By Guest (not verified) | Monday, March 28, 2005 at 12:00am

Disney has come a long way since The Return of Jafar in figuring out how to continue the adventures of its animated characters. Too many of the early sequels were content to recycle the original films familiar story beats, usually with the heros offspring retracing the parents steps. (In more than one of the films someone eventually observes, he/shes just like his/her father/mother.) Taking no chances, Little Mermaid II: Return to the Sea even threw in a penguin and walrus team to serve as Timon and Pumbaa clones, while 2003s Jungle Book 2 sent Mowgli...

ANIMATIONWorld Fresh from the Festivals: March 2005’s Reviews

Taylor Jessen reviews five short films: Command Z by Candy Kugel and Vincent Cafarelli, Prowlies at the River by Adam Phillips, Still I Remain (like a fish out of water) by Tom Gibbons, Woman in the Attic by Chansoo Kim and Patricia Grey by Anne Koizumi. Includes QuickTime movie clips!

ANIMATIONWorld 'Pet Alien' — Anatomy of an Emerging Brand

By Jan Nagel | Friday, February 25, 2005 at 12:00am

Fresh, new and branded. This is a line that is being uttered by acquisition and development executives at both NATPE and KidScreen Summit. What in tar-nation does this mean? How can something fresh and new be branded? Is Taffy Entertainments latest hit, Pet Alien, a brand?

Brand by its very nature is an established production that is consistent in delivering to its audience a quality product that is always the same like Coke or Pepsi. According to the Merriam-Webster Dictionary, Brand is a class of goods identified as a product or a particular firm or producer.

Can a new show like Pet Alien be classified as a brand so early in its life?

Taffy Entertainment/Mike Young Prods. has built a reputation of delivering shows that are appealing to their target audiences. Shows like, Jakers!, He-Man and Clifford the Big Red Dog are projects that have set the brand benchmark for the studio. Whether work-for-hire on pre-existing brands, such as He-Man or Bratz, or original productions like Jakers! or Pet Alien, programming executives expect a level of quality from MYP, which translates into viewership.

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