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ANIMATIONWorld Magazine


An Embarrassment of Riches for RAI

First a word about Rai in general, because one tends to confuse the waving and sinewy arms of this vast and multi-headed beast which smells of lavender and politics.

There are three RAI channels, RAI 1, RAI 2 and RAI 3. Rai Fiction is the producing arm, Rai Trade is the merchandising and distribution arm, which organizes the Cartoons on the Bay festival. There are two RAI satellite channels: Rai Sat Yoyo, for children up to six years old and Rai Sat Smash, which focuses on an audience, ages 6-10.

The heads of the various stations have traditionally been assigned by a political spoils...